A user-friendly website is an essential component toward building and promoting a brand. Modern folks are time-cautious and they simply avoid spending even a fraction of minute on any website that takes enough time in loading or does not provide transparent information. But making sure a website is easy-to-navigate is not that easy as it sounds as there are a lot of factors that one needs to consider. In this blog, we have discussed a few elements that are important for making a hassle-free website:
It’s especially important for e-commerce and educational websites to let their users find the exact information that they are looking for. This can be done by making a menu with easy to follow links. Along with this, adding a drop-down menu will make it easier for customers to go directly to their specific product. However, avoid making the menu too long as it will take a lot of space without being actually useful. Moreover, include a search bar on your website. And, if you carry multiple products in different categories, then break them into smaller categories so they can be easier to find.
Another important factor that one needs to keep in mind is that there should be a separate section for promotion. It’s true that online shoppers look for great discount deals. But promotional contents should not be popped on the home page as it becomes irritating to find them while surfing for anything.
A major factor for making an easy-to-navigate website is to make it accessible across all platforms, such as cell phones, tablets, computers, and even gaming systems.
When it comes to choosing the design of a website, some people go with simple colour schemes, while others say that the more simplistic that more attention it will receive. We suggest you opt for an easy-to-follow theme and accompany it with suitable colors. Also, keep the content and images in the right proportion as long paragraphs and gigantic graphs do not work well unless they are needed. Adding pictures between the paragraphs is a great idea to help the visual learners understand well.
While many websites make their homepage quite attractive, their inner pages are of poor quality. Avoid doing this as it will create a bad impression of your brand. Rather, ensure that all pages from the homepage to the product page are visually attractive.
Targeting content to consumers is a great way to make your website more appealing. To do this, first, we need to do some research on who is going to buy your products and what’s the most suitable time to sell them. By finding out what your target audience will love to get, you can focus on making your content specific to their needs. But make sure you do not change the content frequently as it may be harder for regulars or new customers to find what they are looking for. Also, if you change your theme, keep track of your traffic and sales with this new design and tweak it weekly until you get the best results.
On a final note, we would like to say that you should check the website personally by keeping yourself in consumer’s shoes. It is also important to understand that if your current website design works, then there is no reason to change it. Unnecessary changes may make consumers irritated because they were used to that old format.
After reading this blog, if you have decided to make the desired changes for making your website user-friendly, but lack the technical expertise for the same, then take help from our experts. At Universal eSolutions, we have a team of highly-talented website/mobile app developers and designers who can work together to provide you with an easy-to-navigate website, that too at a reasonable price.