How to Make a WordPress Website – A Comprehensive Guide for Beginners

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Being full of a vast number of plug-ins, it is beneficial for nearly every industry and for businesses of any size. While WordPress is based on PHP, CSS, and HTML, users are not required to know coding to use its content management system. Thus, it’s easy to make a self-hosted WordPress website. But before starting any operation over WordPress, you’ll need to have your own domain name and hosting.

Also, it’s important to download and unzip the WordPress package. Moreover, upload the WordPress files to the desired location on your web server and then edit the file and add your database. If you want to integrate WordPress into the root of your domain, then move or upload all content of the unzipped WordPress directory into the root directory of your web server. If you want to have your WordPress installation to your sub directory on your website, then create the blog directory on your server and upload the contents of the unzipped WordPress package to the directory.

Here is a step-wise guide for developing a WordPress website.

Step 1. Download and Extract

Download and unzip the WordPress package from https://wordpress.org/download/. If you will be uploading the WordPress package to a remote web server, then download the WordPress package to your computer with a web browser and unzip the package. If you have shell access to your web server and capable of using console-based tools, you can download WordPress directly to your web server by using wget. And, if you want to avoid FTPing, visit https://wordpress.org/latest.tar.gz and unzip the package using: tar -xzvf latest.tar.gz.

Step 2: Create the Database and a User

If you are using a hosting provider, chances are you may already have a WordPress database, or there may be an automated setup solution. You need to check your hosting provider’s support pages or your control panel to analyze whether or not you’ll need to create one manually. In case you find the need to create one manually, follow the instructions for accessing phpMyAdmin on various servers, or follow the instructions for using Plesk, Using cPanel or Using phpMyAdmin. And, if you are installing WordPress on your web server, follow the instructions for using phpMyAdmin below to create your WordPress username and database. If you have only one database, you can install WordPress in it- just make sure to have a distinctive prefix for your tables to avoid over-writing any existing database tables.

Using phpMyAdmin

If your web server already has phpMyAdmin installed, you can create your WordPress username and database. And, if you work on your computer, you can install PhpMyAdmin automatically. Next, you need to enter the chosen database name in the “Create database field” and select the best collation for your language and encoding. We suggest choosing the “utf8_” series and “utf8mb4_general_ci”. And, click the phpMyAdmin icon in the upper left to return to the main page, then click the Users tab. In case a user related to WordPress does not already exist in the list, create one by using the followings steps:

  1. Click on “Add user”.
  2. Select a username for WordPress and enter it in the “User name” field.
  3. Set a strong password in the Password field. Re-enter the password in the “Re-type” field to finalize it.
  4. Log in by filling the username and password.
  5. Leave all options under defaults.
  6. Click Go.
  7. Return to the Users screen and click the “Edit privileges” icon.
  8. In the Database-specific privileges section, select the database you’ve just created for WordPress under the “Add privileges” and click Go.
  9. Click “Check All” to select all privileges, and click on “Go”’.
  10. On the resulting page, make note of the hostname listed after Server: at the top of the page.

 

Step 3: Set up wp-config.php

You can either create or edit the wp-config.php file, or skip this step and let WordPress do this itself when you run the installation script. Return to where you extracted the WordPress package in Step 1, rename the file wp-config-sample.php to wp-config.php, and open it in a text editor. Enter your database information under the section labeled as // ** MySQL settings – You can get this info from your web host ** //.

 

DB_NAME

The name of the database you created for WordPress in Step 2.

DB_USER

The username you created for WordPress in Step 2.

DB_PASSWORD

The password you chose for the WordPress username in Step 2.

DB_HOST

The hostname you determined in Step 2 (usually local host, but not always; see some possible DB_HOST values). If a port, socket, or pipe is necessary, append a colon (:) and then the relevant information to the hostname.

DB_CHARSET

The database character set, normally should not be changed (see editing wp-config.php).

DB_COLLATE

The database collation should normally be left blank (see Editing wp-config.php).

Enter your secret key values under the section labeled

* Authentication Unique Keys.

Save the wp-config.php file.

 

Step 4: Upload the Files

Now you will need to decide where on your domain you’d like your WordPress-powered site to appear:

In the root directory of your website. (For example, http://example.com/)

In a sub directory of your website. (For example, http://example.com/blog/)

Remember that the location of your root web directory in the file system on your web server will vary across operating systems and hosting providers. If you cannot find where your file is, check with your hosting provider or system administrator.

In the Root Directory

For uploading your files to your web server, you can use an FTP client to upload all the contents of the WordPress directory into the root directory of your website. If your files are already on your web server, and you are using shell access to install WordPress, then you should move all of the contents of the WordPress directory into the root directory of your website.

In a Sub directory

If you need to upload your files to your web server, rename the WordPress directory to your desired name, then use an FTP client to upload the directory to your desired location within the root directory of your website. If your files are already on your server, and you are using shell access to install WordPress, move the WordPress directory to your desired location within the root directory of your website, and rename the directory to your desired name.

 

Step 5: Run the Install Script

Point a web browser to start the installation script.

The command for installing the script varies on the basis of the location where you have placed your WordPress files. For instance- if you have placed it in the root directory, visit http://example.com/wp-admin/install.php. However, if it’s placed in a subdirectory called a blog, for example, you should visit http://example.com/blog/wp-admin/install.php.

 

Setup configuration file

If WordPress can’t find the wp-config.php file, it will tell you and offer to try to create and edit the file itself. (You can also do this directly by loading wp-admin/setup-config.php in your web browser.) WordPress will ask you the database details and write them to a new wp-config.php file. If this works, you can go ahead with the installation; otherwise, go back and create, edit, and upload the wp-config.php file yourself (step 3).

 

Finishing installation

Remember that in entering the details screen, you enter your site title, your desired user name, your choice of a password (twice), and your e-mail address. Also, tick the checkbox if you would like your blog to appear in Google Search, and unchecked if you want it to be visible to everyone, including search engines, and check the box if you want to block search engines, but allow normal visitors.

WordPress is easy to use but one need to gain sufficient knowledge about the various commands that have to be used. It might be complicated for a beginner to develop a WordPress website and you may find yourself looking for some quick answers.  The good news is that you can find plenty of free articles, blogs, and questionnaires related to them. However, if you are still not able to create your website, then feel free to ask us for help. Our experienced team of developers can provide you with a high-quality website, that too at an affordable price.

Digital Marketing- A way to enhance your business skills

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As the words suggests Digital means: of signals or data expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization, and we all know the meaning of marketing: itis the action or business of promoting and selling products or services, including market research and advertising.

Now when both the words combine together they mean to market or sell something digitally. In today’s tech-savvy world everything is digitally managed. Marketing is a huge arena wherein selling products is a humongous task but due to digital marketing, the task has become easier than before. Marketing not only plays a major role in increasing customer base or business but also helps in building brand image. It is almost impossible to grow any kind of business without a marketing team.

Compared to traditional mass media marketing, Internet marketing is much more cost-effective. Internet marketing also does not require ridiculously large amounts of investment as what businesses have done in the past with mass media marketing. Internet marketing channels are cheaper compared to traditional media channels, and in many cases, websites can generate traffic even for free.

You need to have a lot of patience if you are in the digital marketing field. It’s not something that would render results immediately. It requires time, patience, extensive research and a clear set of goals in mind.
Digital marketing is not part of the sales it is done to generate sales. It uses different mediums to promote sales such as internet, different websites, blogs, then there are platforms for social media, this list is a never ending one.
There are different types of digital marketing such as content marketing, E-mail marketing, Social media marketing and many more. The mediums that are used to market online are Facebook, LinkedIn, Instagram and other social sites, The core element of Digital marketing is the SEO Search Engine Optimization.

SEO is about getting organic traffic on the website from search engines. In digital marketing space, SEO is considered as one of the most effective channels for getting visibility, traffic on the website without spending too much. It is a time-consuming process but if implemented properly it delivers better results.
The advantages of Digital marketing are countless as it is easy to implement, is inexpensive, is easy to measure and is flexible. Digital marketing is best because you can target a specific audience and you can also re-target them through re-targeting and interest-based advertising.

It is the new trend now but let’s talk about how lucrative this field is as a career option. People normally have a myth about digital marketing that they must have technical knowledge about web designing and development to do digital marketing. But in reality, all they need is to understand is how marketing works and how to implement various marketing strategies over the internet using different platforms like social media, SEO, email, advertising and many more.
Like every coin has two faces there are disadvantages to digital marketing, the first and the foremost is a duplication of data.

The competitors can see each other’s profiles and hence copy a lot of stuff from each other. Though legally it is not allowed and there are copyrights for such acts but the internet is so vast the detection is not so easy. The other problem is that there is a huge chance of fraud as people can copy logos and other info regarding the company and use it for their own benefits or even tarnish the brand name online.

But said that, advantages are also there to this business program.
“The Internet is becoming the town square for the global village of tomorrow”.
‘Bill Gates’