Seven Quick and Effective Ways to Drive More Traffic to Your Website

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With a continuous increase in the number of organizations switching their business to an online portal, there is a great demand to increase organic traffic to convert. When it comes to achieving the long-term traffic potential, content marketing and SEO are the most effective instruments which naturally lend themselves to compounding returns over time. However, both these strategies are tedious and they take a long time to return the desired return on investment.  But there are still certain rules that can be applied to achieve better results in lesser time. Read on here to know about a few of them:

Guest Post

Guest blogging enhances the marketing message that the blogger is trying to convey and they offer higher credibility to the post. This platform connects you with authorities who already have established audiences. Take Huffington post as an example- its readership is in millions, so if you get your blog published there- chances are higher that you will develop a new set of fan following that will probably convert sooner or later. If your content is authoritative and valuable, you’ll wind up with a strong flow of users to your site that will help you in both content marketing and SEO.

Build Your Social Media Audience

At present, more and more businesses are focusing on enhancing their social media reach and following. It is an effective way to increase brand awareness, partnering with influencers, promoting the content and increasing website traffic. While social audience building can be unpredictable and it takes a lot of effort, but if you maintain your consistency and have your priorities in order, it will certainly be useful in scaling your potential user base. You can emphasize on content marketing to start attracting your audience naturally or ads to funnel traffic directly, but more importantly, you can actually engage with people.

Q and A keyword phrases

This is a surprisingly underrated trick to get organic search traffic to your website. Modern folks often reach the search engines to find answers to their queries by phrasing them that way. Once you find these keywords-strings-phrases-as questions, the next step should be to answer them. You can either write blogs or articles related to the question with a nice web of internal links and related content to keep the audience on the ride.

Throwbacks

This is where you use your older, high ranking content to get some limelight and renew the audience’s attention.  The idea here is to publish some such well-written contents published in the past. Just review and update the post with timely information, and add internal links to redirect related content, and update the Meta tags and description with keyword-rich details.

Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. Inbound marketing is a marketing methodology that is designed to draw potential customers, instead of outwardly pushing a brand with a combination of marketing channels.  In reference to digital marketing, we need to use a combination of inbound marketing channels-most commonly content marketing, SEO, and social media in a creative way.

Inform and Educate

While attractive, enticing content will help you grab visitors, it may not ensure loyalty. In order to build a loyal readership, you should focus on writing content that has an extended shelf life. Just identify your target audience, study their personas, and build some engaging and informative contents that they would love to read. You can create informative content and promote it via Guest Publishing and other well-known, niche-relevant communities.

Repurposing

No doubt, content marketing is the hub of traffic generation, but again, not everyone is a reader and willing to spend minutes poring over something on the internet. Rather, a significant segment of your audience would prefer watching a video or listen to a podcast. This is where transforming a blog post comes into play. A good rule of thumb is –use infographics for social media, data-backed op-eds for LinkedIn, e-books and whitepapers for emails and websites, videos and podcasts for social media and website, and so on.

These were some great ways you can increase traffic to your website, that too without spending a lot of time and effort. But these strategies give their best return when handled professionally. So, delve into the techniques of digital marketing to explore this field. However, if you are not able to do it all yourself, ask us for help. We, at Universal eSolutions, has a dedicated team for SEO, SMO, and content marketing experts who can work together to improve your website’s SERP and organic traffic.

How to Make a WordPress Website – A Comprehensive Guide for Beginners

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Being full of a vast number of plug-ins, it is beneficial for nearly every industry and for businesses of any size. While WordPress is based on PHP, CSS, and HTML, users are not required to know coding to use its content management system. Thus, it’s easy to make a self-hosted WordPress website. But before starting any operation over WordPress, you’ll need to have your own domain name and hosting.

Also, it’s important to download and unzip the WordPress package. Moreover, upload the WordPress files to the desired location on your web server and then edit the file and add your database. If you want to integrate WordPress into the root of your domain, then move or upload all content of the unzipped WordPress directory into the root directory of your web server. If you want to have your WordPress installation to your sub directory on your website, then create the blog directory on your server and upload the contents of the unzipped WordPress package to the directory.

Here is a step-wise guide for developing a WordPress website.

Step 1. Download and Extract

Download and unzip the WordPress package from https://wordpress.org/download/. If you will be uploading the WordPress package to a remote web server, then download the WordPress package to your computer with a web browser and unzip the package. If you have shell access to your web server and capable of using console-based tools, you can download WordPress directly to your web server by using wget. And, if you want to avoid FTPing, visit https://wordpress.org/latest.tar.gz and unzip the package using: tar -xzvf latest.tar.gz.

Step 2: Create the Database and a User

If you are using a hosting provider, chances are you may already have a WordPress database, or there may be an automated setup solution. You need to check your hosting provider’s support pages or your control panel to analyze whether or not you’ll need to create one manually. In case you find the need to create one manually, follow the instructions for accessing phpMyAdmin on various servers, or follow the instructions for using Plesk, Using cPanel or Using phpMyAdmin. And, if you are installing WordPress on your web server, follow the instructions for using phpMyAdmin below to create your WordPress username and database. If you have only one database, you can install WordPress in it- just make sure to have a distinctive prefix for your tables to avoid over-writing any existing database tables.

Using phpMyAdmin

If your web server already has phpMyAdmin installed, you can create your WordPress username and database. And, if you work on your computer, you can install PhpMyAdmin automatically. Next, you need to enter the chosen database name in the “Create database field” and select the best collation for your language and encoding. We suggest choosing the “utf8_” series and “utf8mb4_general_ci”. And, click the phpMyAdmin icon in the upper left to return to the main page, then click the Users tab. In case a user related to WordPress does not already exist in the list, create one by using the followings steps:

  1. Click on “Add user”.
  2. Select a username for WordPress and enter it in the “User name” field.
  3. Set a strong password in the Password field. Re-enter the password in the “Re-type” field to finalize it.
  4. Log in by filling the username and password.
  5. Leave all options under defaults.
  6. Click Go.
  7. Return to the Users screen and click the “Edit privileges” icon.
  8. In the Database-specific privileges section, select the database you’ve just created for WordPress under the “Add privileges” and click Go.
  9. Click “Check All” to select all privileges, and click on “Go”’.
  10. On the resulting page, make note of the hostname listed after Server: at the top of the page.

 

Step 3: Set up wp-config.php

You can either create or edit the wp-config.php file, or skip this step and let WordPress do this itself when you run the installation script. Return to where you extracted the WordPress package in Step 1, rename the file wp-config-sample.php to wp-config.php, and open it in a text editor. Enter your database information under the section labeled as // ** MySQL settings – You can get this info from your web host ** //.

 

DB_NAME

The name of the database you created for WordPress in Step 2.

DB_USER

The username you created for WordPress in Step 2.

DB_PASSWORD

The password you chose for the WordPress username in Step 2.

DB_HOST

The hostname you determined in Step 2 (usually local host, but not always; see some possible DB_HOST values). If a port, socket, or pipe is necessary, append a colon (:) and then the relevant information to the hostname.

DB_CHARSET

The database character set, normally should not be changed (see editing wp-config.php).

DB_COLLATE

The database collation should normally be left blank (see Editing wp-config.php).

Enter your secret key values under the section labeled

* Authentication Unique Keys.

Save the wp-config.php file.

 

Step 4: Upload the Files

Now you will need to decide where on your domain you’d like your WordPress-powered site to appear:

In the root directory of your website. (For example, http://example.com/)

In a sub directory of your website. (For example, http://example.com/blog/)

Remember that the location of your root web directory in the file system on your web server will vary across operating systems and hosting providers. If you cannot find where your file is, check with your hosting provider or system administrator.

In the Root Directory

For uploading your files to your web server, you can use an FTP client to upload all the contents of the WordPress directory into the root directory of your website. If your files are already on your web server, and you are using shell access to install WordPress, then you should move all of the contents of the WordPress directory into the root directory of your website.

In a Sub directory

If you need to upload your files to your web server, rename the WordPress directory to your desired name, then use an FTP client to upload the directory to your desired location within the root directory of your website. If your files are already on your server, and you are using shell access to install WordPress, move the WordPress directory to your desired location within the root directory of your website, and rename the directory to your desired name.

 

Step 5: Run the Install Script

Point a web browser to start the installation script.

The command for installing the script varies on the basis of the location where you have placed your WordPress files. For instance- if you have placed it in the root directory, visit http://example.com/wp-admin/install.php. However, if it’s placed in a subdirectory called a blog, for example, you should visit http://example.com/blog/wp-admin/install.php.

 

Setup configuration file

If WordPress can’t find the wp-config.php file, it will tell you and offer to try to create and edit the file itself. (You can also do this directly by loading wp-admin/setup-config.php in your web browser.) WordPress will ask you the database details and write them to a new wp-config.php file. If this works, you can go ahead with the installation; otherwise, go back and create, edit, and upload the wp-config.php file yourself (step 3).

 

Finishing installation

Remember that in entering the details screen, you enter your site title, your desired user name, your choice of a password (twice), and your e-mail address. Also, tick the checkbox if you would like your blog to appear in Google Search, and unchecked if you want it to be visible to everyone, including search engines, and check the box if you want to block search engines, but allow normal visitors.

WordPress is easy to use but one need to gain sufficient knowledge about the various commands that have to be used. It might be complicated for a beginner to develop a WordPress website and you may find yourself looking for some quick answers.  The good news is that you can find plenty of free articles, blogs, and questionnaires related to them. However, if you are still not able to create your website, then feel free to ask us for help. Our experienced team of developers can provide you with a high-quality website, that too at an affordable price.

Three Simple Ideas for Making Your Website User-Friendly

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A user-friendly website is an essential component toward building and promoting a brand. Modern folks are time-cautious and they simply avoid spending even a fraction of minute on any website that takes enough time in loading or does not provide transparent information. But making sure a website is easy-to-navigate is not that easy as it sounds as there are a lot of factors that one needs to consider. In this blog, we have discussed a few elements that are important for making a hassle-free website:

 

Navigation

It’s especially important for e-commerce and educational websites to let their users find the exact information that they are looking for. This can be done by making a menu with easy to follow links. Along with this, adding a drop-down menu will make it easier for customers to go directly to their specific product. However, avoid making the menu too long as it will take a lot of space without being actually useful. Moreover, include a search bar on your website. And, if you carry multiple products in different categories, then break them into smaller categories so they can be easier to find.

 

Another important factor that one needs to keep in mind is that there should be a separate section for promotion. It’s true that online shoppers look for great discount deals. But promotional contents should not be popped on the home page as it becomes irritating to find them while surfing for anything.

 

A major factor for making an easy-to-navigate website is to make it accessible across all platforms, such as cell phones, tablets, computers, and even gaming systems.

 

Design

When it comes to choosing the design of a website, some people go with simple colour schemes, while others say that the more simplistic that more attention it will receive. We suggest you opt for an easy-to-follow theme and accompany it with suitable colors. Also, keep the content and images in the right proportion as long paragraphs and gigantic graphs do not work well unless they are needed. Adding pictures between the paragraphs is a great idea to help the visual learners understand well.

 

While many websites make their homepage quite attractive, their inner pages are of poor quality. Avoid doing this as it will create a bad impression of your brand. Rather, ensure that all pages from the homepage to the product page are visually attractive.

 

Another important factor of designing that will make the website easy-to-navigate is to place the tabs in the right order. Certain tabs including home, about us, services, and industries have to be kept on the top of the page. And, if there is not sufficient space on the top, then place the other tabs like contact, FAQ and privacy policy at the bottom of the page.

 

Audience

Targeting content to consumers is a great way to make your website more appealing. To do this, first, we need to do some research on who is going to buy your products and what’s the most suitable time to sell them. By finding out what your target audience will love to get, you can focus on making your content specific to their needs. But make sure you do not change the content frequently as it may be harder for regulars or new customers to find what they are looking for. Also, if you change your theme, keep track of your traffic and sales with this new design and tweak it weekly until you get the best results.

 

On a final note, we would like to say that you should check the website personally by keeping yourself in consumer’s shoes. It is also important to understand that if your current website design works, then there is no reason to change it. Unnecessary changes may make consumers irritated because they were used to that old format.

 

After reading this blog, if you have decided to make the desired changes for making your website user-friendly, but lack the technical expertise for the same, then take help from our experts. At Universal eSolutions, we have a team of highly-talented website/mobile app developers and designers who can work together to provide you with an easy-to-navigate website, that too at a reasonable price.

Know Why Your Business Should Use Salesforce

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While there are many CRM software available in the market, Salesforce has consistently ranked the best since the last nine years. With an impressive performance in 2016, 2017, and 2018, it is set enlarge its customer base in 2019. Well, the depth of functionalities that it offers and its user-friendly features make it so popular among sales professions. From being the world’s leading cloud-based CRM software, it has evolved into one of the most innovative and comprehensive CRM solutions, capable of addressing all business needs. Let’s take a look at some most important reasons that most businesses are opting for this CRM software, despite having many other cheaper alternatives in hand.

 

  • Ease of use

Salesforce is easy to install and offers many features and functionalities that are simple to use. During the implementation process, the Admin can configure it as per the business process. And by using it, business managers can get a 360-degree view of every customer, which in turn helps them to make a better business decision.

 

  • Customizability

Salesforce is highly customizable as per the unique business needs.  While a majority of requirements can be managed through configuration, sometimes one needs to extend the existing functionalities. For customizing Salesforce application, it’s essential to have technical expertise in Apex Code and Visualforce pages. The custom fields, 3rd party Salesforce extensions, and objects make it easy to customize. And, Salesforce CRM can be optimized with time to meet the evolving demands. It can be customized to modify and adapt to all future specifications.

 

  • Reports

Salesforce CRM software can help the sales rep of a company to analyze their account for a while, opportunities present in the pipeline, products they have sold, and completed tasks. The data provided by it can be useful in measuring the company’s performance on the basis of several parameters.

 

  • Continuous Improvement and Innovation

The Salesforce team works consistently toward building its solutions better. Thus, they keep on incorporating new features on the basis of customer feedback. This organization is focused on releasing new versions to drive their reputation for product functionality and customer satisfaction.

 

  • AppExchange

The team of Salesforce seems to be well aware of the fact that along with the CRM, any organizations needs to use other applications for enhanced customer engagement. So, it introduced the Salesforce AppExchange which has 2800+ apps-MailChimp, Xero, Quickbooks, DocuSign, AdobeSign to name a few. With help of some of these applications, customers and partners can build/customize parts of an application or page themselves.

 

  • Implementation Time

As Salesforce is a cloud-based platform, the implementation time taken by it is lesser than standard solutions. Its feature-rich applications can be configured easily, thereby lessening the Go-Live timeframe.

 

Apart from all the above-mentioned benefits, Salesforce provides many solutions to track a customers’ lifecycle. Moreover, it also provides analytics to deliver customizable insights and grab an understanding of the sales team’s performance. These features can help in retaining customers with service and value, creating a sense of collectiveness among customers and stakeholders.

 

After reading this blog, if you have decided to get Salesforce CRM and looking forward to getting it customized as per your needs, then feel free to ask us for help. At Universal eSolutions, we have a team of talented professions, who can provide you with high-quality services, that too at affordable prices.