Seven Quick and Effective Ways to Drive More Traffic to Your Website

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With a continuous increase in the number of organizations switching their business to an online portal, there is a great demand to increase organic traffic to convert. When it comes to achieving the long-term traffic potential, content marketing and SEO are the most effective instruments which naturally lend themselves to compounding returns over time. However, both these strategies are tedious and they take a long time to return the desired return on investment.  But there are still certain rules that can be applied to achieve better results in lesser time. Read on here to know about a few of them:

Guest Post

Guest blogging enhances the marketing message that the blogger is trying to convey and they offer higher credibility to the post. This platform connects you with authorities who already have established audiences. Take Huffington post as an example- its readership is in millions, so if you get your blog published there- chances are higher that you will develop a new set of fan following that will probably convert sooner or later. If your content is authoritative and valuable, you’ll wind up with a strong flow of users to your site that will help you in both content marketing and SEO.

Build Your Social Media Audience

At present, more and more businesses are focusing on enhancing their social media reach and following. It is an effective way to increase brand awareness, partnering with influencers, promoting the content and increasing website traffic. While social audience building can be unpredictable and it takes a lot of effort, but if you maintain your consistency and have your priorities in order, it will certainly be useful in scaling your potential user base. You can emphasize on content marketing to start attracting your audience naturally or ads to funnel traffic directly, but more importantly, you can actually engage with people.

Q and A keyword phrases

This is a surprisingly underrated trick to get organic search traffic to your website. Modern folks often reach the search engines to find answers to their queries by phrasing them that way. Once you find these keywords-strings-phrases-as questions, the next step should be to answer them. You can either write blogs or articles related to the question with a nice web of internal links and related content to keep the audience on the ride.

Throwbacks

This is where you use your older, high ranking content to get some limelight and renew the audience’s attention.  The idea here is to publish some such well-written contents published in the past. Just review and update the post with timely information, and add internal links to redirect related content, and update the Meta tags and description with keyword-rich details.

Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. Inbound marketing is a marketing methodology that is designed to draw potential customers, instead of outwardly pushing a brand with a combination of marketing channels.  In reference to digital marketing, we need to use a combination of inbound marketing channels-most commonly content marketing, SEO, and social media in a creative way.

Inform and Educate

While attractive, enticing content will help you grab visitors, it may not ensure loyalty. In order to build a loyal readership, you should focus on writing content that has an extended shelf life. Just identify your target audience, study their personas, and build some engaging and informative contents that they would love to read. You can create informative content and promote it via Guest Publishing and other well-known, niche-relevant communities.

Repurposing

No doubt, content marketing is the hub of traffic generation, but again, not everyone is a reader and willing to spend minutes poring over something on the internet. Rather, a significant segment of your audience would prefer watching a video or listen to a podcast. This is where transforming a blog post comes into play. A good rule of thumb is –use infographics for social media, data-backed op-eds for LinkedIn, e-books and whitepapers for emails and websites, videos and podcasts for social media and website, and so on.

These were some great ways you can increase traffic to your website, that too without spending a lot of time and effort. But these strategies give their best return when handled professionally. So, delve into the techniques of digital marketing to explore this field. However, if you are not able to do it all yourself, ask us for help. We, at Universal eSolutions, has a dedicated team for SEO, SMO, and content marketing experts who can work together to improve your website’s SERP and organic traffic.

6 Ideas That IT Companies Can Apply to Scale up their Business in 2019

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Every IT Startup sets out to build a great company where employees get along with the goals and work hard towards them. But in reality, most owners find themselves not trusting their people and running around to keep track of everyone’s performance. Such consistent micromanagement leads to making everyone slow and laggard. And, somewhere employees stop bringing their innovative ideas into work. At the heart of this problem is a widespread misconception about what it means to be a company leader. A tech leader need not be laser-focused on building a great product. Rather it’s more important to build a company that manufactures outstanding products. Well, the path to improvement is rarely an easy one. But with proper planning and focus, you’ll be able to lead your business to success. If you’re not sure which tasks to prioritize, try borrowing some of the following ideas from the top technocrats around the world:

 

  • Continue Customer and Industry Research

As technology is speeding up alongside audience expectations, it’s imperative to be consistent in research related to customers’ desires. Being an IT leader, if you want to keep up with audience expectations, you need to do research by analyzing trends and patterns regularly. The more you invest in understanding the behavior of your consumers and your competitors, you will be able to manage your business in a positive way.

 

  • Use of Blockchain Applications

We have already been using blockchain technologies for financial applications. But in the last few years, companies have extended its use to many financial areas too. Using such a network has obvious benefits in terms of security and efficiency. After all, blockchain databases aren’t stored in any single location. Thus, the records stored by it cannot be exploited by hackers.

 

  • Educate Clients about New Technologies

Today, the rate of technological advancements are much faster than what any enterprise is ready to adopt. Amidst all these changes, it’s important to make consumers ready for the change. There are numerous feasible ways to deliver accurate, timely and readily available information to the users, such as web posting, online tutorials, blogging, and product demonstration.

 

  • Reduce Operational Costs

There are numerous ways by which IT companies can reduce their operational cost, leveraging artificial intelligence, optimizing licensing costs, and deploying newer and better hardware to name a few. Apart from this, instead of relying on technology, it might be prudent to shift the responsibilities of certain business practices to another business or consultant.

 

  • Deliver Increasing Value to Clients

Most IT companies sell the same type of products and solutions to their consumers. But to stand apart from the rest, it’s important to be innovative. In the coming years, you can incorporate the components of AI and machine learning to deliver such high-end products to your clients that would help them achieve success. This will help you earn more loyal clients and employees, higher win rates, and longer contract extensions.

 

  • Prepare for Upcoming Tech Sector Changes

At present, technological advancements are happening at a breakneck pace. And, not being a part of these advancements can make you lag behind others. So, make sure you keep on updating your company with these technological advancements. Apart from this, it’s equally important to refine and strengthen your existing products, which in turn drives more revenues and allows you to continue innovations.

 

Last but not least, we suggest you scale for expansion into larger markets by implementing data- and machine learning-driven products. And, try to increase the company’s impact on its local community and people who are disadvantaged. By integrating and implementing tech in these communities, we can look forward to change our community for betterment.