4 Steps to Accelerate Your Digital Marketing Strategy

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In this digital era, B2B marketers have embraced social media as a means to interact with customers. With the right strategy in place, social media can help with every aspect of marketing. Thus, most companies remain active on social media to keep the community talking about their brand and buying their products or services. As social media participation continues to rise year after year, it can be hard to keep up with the most popular platforms, effective strategies, and best practices for growing and engaging audiences online. Needless to say, your audience is spending a considerable chunk of their time on social media websites, and there are many things competing for their attention. If you don’t want to simply get ignored, it’s important to experiment with different techniques. In this write-up, we have shared some ideas that can help you accelerate your digital marketing strategy:
1. Utilize Search Engine Optimization
Search engine optimization (SEO) is constantly evolving. SEO should be a key part of your updated marketing strategy as without it, your content has a much lower chance of being found.
SEO should be an integral part of your updated marketing strategy because, without it, your content has a much lower chance of being found by the audience. Some of the latest SEO changes include: using highly searched keywords for each page, including meaningful backlinks to high domain authority partners, avoiding keyword stuffing and using variations of keywords throughout your content.
2. Create Quality Content
Once you have collected your keywords, the next step is to create high-quality, engaging contents for your audience. Before that, develop a content strategy that would enable your content to be well thought out. Organize frequent brainstorming sessions with your team and discuss your goals for the upcoming years and how your content can complement those efforts. Also, come up with interactive platforms for all the contents that you share as they provide a great way to encourage participation and improve the user experience while helping readers find a solution.
3. Generate Conversion Points
Hooking new customers by presenting exciting offers on the social media platform has been a trend these days. We suggest you be innovative in presenting your promotion strategy. Revisit your current call-to-action and how the offers are presented. Make updates to your CTAs, their placements and the overall strategy to strive for a CTA that converts. Apart from this, make a user-friendly form to encourage more people to fill it.
4. Use Paid Media
Paid media is the best way to boost traffic on your website. No doubt writing valuable content that can address your intended audience’s most asked questions is the best way to attract traffic. But then, the next important thing is to share and distribute it on platforms where your buyers spend time. Social media and Google advertising offer a vast set of targeting options to help your offers reach the right audience.
Tying It All Together
These were some useful ideas that can help you develop a solid digital marketing strategy. Taking your online marketing strategy in a new direction can seem intimidating, but they can ensure good results in no time. In case, you are looking to hire an SEO Expert to carry out your company’s online promotion and brand management in an effective way, then feel free to contact Universal eSolutions.

Seven Quick and Effective Ways to Drive More Traffic to Your Website

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With a continuous increase in the number of organizations switching their business to an online portal, there is a great demand to increase organic traffic to convert. When it comes to achieving the long-term traffic potential, content marketing and SEO are the most effective instruments which naturally lend themselves to compounding returns over time. However, both these strategies are tedious and they take a long time to return the desired return on investment.  But there are still certain rules that can be applied to achieve better results in lesser time. Read on here to know about a few of them:

Guest Post

Guest blogging enhances the marketing message that the blogger is trying to convey and they offer higher credibility to the post. This platform connects you with authorities who already have established audiences. Take Huffington post as an example- its readership is in millions, so if you get your blog published there- chances are higher that you will develop a new set of fan following that will probably convert sooner or later. If your content is authoritative and valuable, you’ll wind up with a strong flow of users to your site that will help you in both content marketing and SEO.

Build Your Social Media Audience

At present, more and more businesses are focusing on enhancing their social media reach and following. It is an effective way to increase brand awareness, partnering with influencers, promoting the content and increasing website traffic. While social audience building can be unpredictable and it takes a lot of effort, but if you maintain your consistency and have your priorities in order, it will certainly be useful in scaling your potential user base. You can emphasize on content marketing to start attracting your audience naturally or ads to funnel traffic directly, but more importantly, you can actually engage with people.

Q and A keyword phrases

This is a surprisingly underrated trick to get organic search traffic to your website. Modern folks often reach the search engines to find answers to their queries by phrasing them that way. Once you find these keywords-strings-phrases-as questions, the next step should be to answer them. You can either write blogs or articles related to the question with a nice web of internal links and related content to keep the audience on the ride.

Throwbacks

This is where you use your older, high ranking content to get some limelight and renew the audience’s attention.  The idea here is to publish some such well-written contents published in the past. Just review and update the post with timely information, and add internal links to redirect related content, and update the Meta tags and description with keyword-rich details.

Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. Inbound marketing is a marketing methodology that is designed to draw potential customers, instead of outwardly pushing a brand with a combination of marketing channels.  In reference to digital marketing, we need to use a combination of inbound marketing channels-most commonly content marketing, SEO, and social media in a creative way.

Inform and Educate

While attractive, enticing content will help you grab visitors, it may not ensure loyalty. In order to build a loyal readership, you should focus on writing content that has an extended shelf life. Just identify your target audience, study their personas, and build some engaging and informative contents that they would love to read. You can create informative content and promote it via Guest Publishing and other well-known, niche-relevant communities.

Repurposing

No doubt, content marketing is the hub of traffic generation, but again, not everyone is a reader and willing to spend minutes poring over something on the internet. Rather, a significant segment of your audience would prefer watching a video or listen to a podcast. This is where transforming a blog post comes into play. A good rule of thumb is –use infographics for social media, data-backed op-eds for LinkedIn, e-books and whitepapers for emails and websites, videos and podcasts for social media and website, and so on.

These were some great ways you can increase traffic to your website, that too without spending a lot of time and effort. But these strategies give their best return when handled professionally. So, delve into the techniques of digital marketing to explore this field. However, if you are not able to do it all yourself, ask us for help. We, at Universal eSolutions, has a dedicated team for SEO, SMO, and content marketing experts who can work together to improve your website’s SERP and organic traffic.

How to Avoid Getting Fooled by Digital Marketing Agencies

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It’s a strictly profit-oriented world where everyone is looking to make money by hook or crook. You might have noticed how a simple headache is manipulated into a full-blown psychological problem by doctors or how a leak in ceiling requires an expensive rooftop replacement scenario. But how would you know that you are getting fooled in the Digital Marketing agency? As the internet continues to grow, it becomes important for businesses to incorporate their brand strategy. It’s true that entrepreneurs are risk takers by nature, but when it comes to hiring someone to fulfill the digital marketing needs of ones’ company, it’s important to check major aspects. Over the years, more organizations have entered the digital marketing industry which has resulted in the dilution of the quality of work rendered. In such a market, it is tough to find those who are principled proprietors of Digital Marketing and those who are scammers. Here we have shared some tips to avoid being ripped off by any Digital Marketing agency:

 

  • Learn All About Digital Marketing

Digital marketing is a dynamic field as its tools and techniques keep on evolving as per Google Analytics. Even if you want to outsource this service from a third party, it’s important to learn its details as spurious digital marketing agencies may use difficult terms or jargons to throw you off. You don’t have to be an expert in digital marketing, but at least you should have the proficiency to understand what a particular digital marketing agency is charging and how you can make heads or tails of the digital marketing and its various processes.

 

  • Look at the Agency’s Previous Work

Before you schedule the meeting, ask all your prospective Digital Marketing firm to provide you with the list of websites on which they have worked. It’s advisable to make an in-depth analysis of their previous work including the social media websites they set up for clients. Also, ask them whether they achieved considerable results, and if they failed, what were the reasons behind this.

 

  • Check whether it Push One-Size-Fits-All Campaigns

Be wary of companies that offer you set packages for digital marketing services. You should not get fooled by basement bottom pricing tactics as it’s a common tactics that these organizations use to get you hooked. And, once they billed you a few installments, they’ll slowly add on to the original contract price with “unforeseen” expenses. Also, do not sign a contract with any company that is offering you the services at too cheap prices as it’s another way to get you hooked.

 

  • Ask as Many Questions as Possible

You don’t have to become the client who sees all the hard earned dollars flowing out to a digital marketing agency that could not deliver results. Some agencies insist their clients to use a specific tool or subscription because they are earning commission from suppliers for the continued use of the programs. You can be dazzled by the amazing presentation the company will deliver to explain you the benefits of using those tools. In such a scenario, don’t hesitate to ask as many questions as possible and don’t commit to anything until you have given the proposal enough thought.

 

  • Be Wary, if the Agency Guarantees Immediate Results

If an Agency guarantees to take your website on the first page of the Search Engine Results Page after a few months, then that’s not the right place to invest in. The same goes for agencies that assure you of more than 100% guaranteed sales conversions within a limited time. There are no guarantees in Digital Marketing. To get to the top rank of the first page of the SERP requires consistent production of high quality content, a strategic distribution schedule, high-level user engagement and a consistently high performing website. All this is not be a plain-sailing task, and you will be competing with others that may be using similar strategies.

 

It’s true that Digital Marketing is a proven way to effectively promote your business on the Internet. But its growth as a process has opened up the industry to opportunistic agencies that thrives on hypes and underdeliver results. Thus, we suggest you take the time to conduct research on the industry, uncover its best practices and perform due diligence on all Digital Marketing service organizations that want you to sign up with them.

 

SMO-Social Media Optimization

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  • Want traffic on your site?
  • Want to grow your business?
  • Want your website tagged and bookmarked?

Social Media Optimization (SMO) : Helps you to target the market in a way that no other strategy can. It is  a process to promote your website through the social media.

Follow these simple instructions and achieve the unachievable. The first thing to remember is that the reason why you made the website in the first place. Your goal.

  • User Friendly: when we develop a website for users we usually tend to forget that the outline of the site should be user friendly. In the rat race to make a good website we forget that we would cater to different people who would visit the site looking for their services or products. The content on the page should be easy to read and the icons should also be simple and easy to access.
  • Tag: Make sure to tag pages first on popular social bookmarking sites than only on the homepage.
  • Content Journey: Audio, video, pdf files, data files, zip files etc; such files are portable files which should be submitted to their respective relevant websites that will surely help the content travel faster and farther.
  • Consistent Content : According to Google barometer it is mostly seen that a website that updates it’s content on a regular basis gets more users and gets in the top listing ranks of Google.
  • Updated Profile : The key to success in SMO is to update your profile info on all the platforms available The search engines have a tendency to favor profiles that have complete information. It is surely a more cohesive experience for the users.
  • logo : Make sure you choose your logo wisely. Big companies spend loads of money to design their company logos. Surely there is some logic to it. The logo signifies the product, values of the company and surely it holds great value in the eyes of the user too.
  • Exposure : The key to get exposure on social media is to use proper keywords that play a strong role in maximizing your social media coverage. Google works on the keyword searches so if you use it sensibly you would get the desired results.
  • Testimonial : The words spoken by someone who has been a part of your journey and is happy with the rendezvous, acts as a word of mouth publicity. In today’s world where people like to hear from the customer’s who have already used the services and there experience with it, before they themselves jump into a deal with the company. A web page should have a link to see the testimonials of current or previous users.

Way to go : Put in efforts and it will show. If you are persistent you will get it and if you are consistent you will keep it. Make sure your data , blogs, articles on the site is up to date and you keep posting new write-ups frequently. Go for it