Seven Quick and Effective Ways to Drive More Traffic to Your Website

With a continuous increase in the number of organizations switching their business to an online portal, there is a great demand to increase organic traffic to convert. When it comes to achieving the long-term traffic potential, content marketing and SEO are the most effective instruments which naturally lend themselves to compounding returns over time. However, both these strategies are tedious and they take a long time to return the desired return on investment.  But there are still certain rules that can be applied to achieve better results in lesser time. Read on here to know about a few of them:

Guest Post

Guest blogging enhances the marketing message that the blogger is trying to convey and they offer higher credibility to the post. This platform connects you with authorities who already have established audiences. Take Huffington post as an example- its readership is in millions, so if you get your blog published there- chances are higher that you will develop a new set of fan following that will probably convert sooner or later. If your content is authoritative and valuable, you’ll wind up with a strong flow of users to your site that will help you in both content marketing and SEO.

Build Your Social Media Audience

At present, more and more businesses are focusing on enhancing their social media reach and following. It is an effective way to increase brand awareness, partnering with influencers, promoting the content and increasing website traffic. While social audience building can be unpredictable and it takes a lot of effort, but if you maintain your consistency and have your priorities in order, it will certainly be useful in scaling your potential user base. You can emphasize on content marketing to start attracting your audience naturally or ads to funnel traffic directly, but more importantly, you can actually engage with people.

Q and A keyword phrases

This is a surprisingly underrated trick to get organic search traffic to your website. Modern folks often reach the search engines to find answers to their queries by phrasing them that way. Once you find these keywords-strings-phrases-as questions, the next step should be to answer them. You can either write blogs or articles related to the question with a nice web of internal links and related content to keep the audience on the ride.

Throwbacks

This is where you use your older, high ranking content to get some limelight and renew the audience’s attention.  The idea here is to publish some such well-written contents published in the past. Just review and update the post with timely information, and add internal links to redirect related content, and update the Meta tags and description with keyword-rich details.

Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. Inbound marketing is a marketing methodology that is designed to draw potential customers, instead of outwardly pushing a brand with a combination of marketing channels.  In reference to digital marketing, we need to use a combination of inbound marketing channels-most commonly content marketing, SEO, and social media in a creative way.

Inform and Educate

While attractive, enticing content will help you grab visitors, it may not ensure loyalty. In order to build a loyal readership, you should focus on writing content that has an extended shelf life. Just identify your target audience, study their personas, and build some engaging and informative contents that they would love to read. You can create informative content and promote it via Guest Publishing and other well-known, niche-relevant communities.

Repurposing

No doubt, content marketing is the hub of traffic generation, but again, not everyone is a reader and willing to spend minutes poring over something on the internet. Rather, a significant segment of your audience would prefer watching a video or listen to a podcast. This is where transforming a blog post comes into play. A good rule of thumb is –use infographics for social media, data-backed op-eds for LinkedIn, e-books and whitepapers for emails and websites, videos and podcasts for social media and website, and so on.

These were some great ways you can increase traffic to your website, that too without spending a lot of time and effort. But these strategies give their best return when handled professionally. So, delve into the techniques of digital marketing to explore this field. However, if you are not able to do it all yourself, ask us for help. We, at Universal eSolutions, has a dedicated team for SEO, SMO, and content marketing experts who can work together to improve your website’s SERP and organic traffic.

How to Avoid Getting Fooled by Digital Marketing Agencies

It’s a strictly profit-oriented world where everyone is looking to make money by hook or crook. You might have noticed how a simple headache is manipulated into a full-blown psychological problem by doctors or how a leak in ceiling requires an expensive rooftop replacement scenario. But how would you know that you are getting fooled in the Digital Marketing agency? As the internet continues to grow, it becomes important for businesses to incorporate their brand strategy. It’s true that entrepreneurs are risk takers by nature, but when it comes to hiring someone to fulfill the digital marketing needs of ones’ company, it’s important to check major aspects. Over the years, more organizations have entered the digital marketing industry which has resulted in the dilution of the quality of work rendered. In such a market, it is tough to find those who are principled proprietors of Digital Marketing and those who are scammers. Here we have shared some tips to avoid being ripped off by any Digital Marketing agency:

 

  • Learn All About Digital Marketing

Digital marketing is a dynamic field as its tools and techniques keep on evolving as per Google Analytics. Even if you want to outsource this service from a third party, it’s important to learn its details as spurious digital marketing agencies may use difficult terms or jargons to throw you off. You don’t have to be an expert in digital marketing, but at least you should have the proficiency to understand what a particular digital marketing agency is charging and how you can make heads or tails of the digital marketing and its various processes.

 

  • Look at the Agency’s Previous Work

Before you schedule the meeting, ask all your prospective Digital Marketing firm to provide you with the list of websites on which they have worked. It’s advisable to make an in-depth analysis of their previous work including the social media websites they set up for clients. Also, ask them whether they achieved considerable results, and if they failed, what were the reasons behind this.

 

  • Check whether it Push One-Size-Fits-All Campaigns

Be wary of companies that offer you set packages for digital marketing services. You should not get fooled by basement bottom pricing tactics as it’s a common tactics that these organizations use to get you hooked. And, once they billed you a few installments, they’ll slowly add on to the original contract price with “unforeseen” expenses. Also, do not sign a contract with any company that is offering you the services at too cheap prices as it’s another way to get you hooked.

 

  • Ask as Many Questions as Possible

You don’t have to become the client who sees all the hard earned dollars flowing out to a digital marketing agency that could not deliver results. Some agencies insist their clients to use a specific tool or subscription because they are earning commission from suppliers for the continued use of the programs. You can be dazzled by the amazing presentation the company will deliver to explain you the benefits of using those tools. In such a scenario, don’t hesitate to ask as many questions as possible and don’t commit to anything until you have given the proposal enough thought.

 

  • Be Wary, if the Agency Guarantees Immediate Results

If an Agency guarantees to take your website on the first page of the Search Engine Results Page after a few months, then that’s not the right place to invest in. The same goes for agencies that assure you of more than 100% guaranteed sales conversions within a limited time. There are no guarantees in Digital Marketing. To get to the top rank of the first page of the SERP requires consistent production of high quality content, a strategic distribution schedule, high-level user engagement and a consistently high performing website. All this is not be a plain-sailing task, and you will be competing with others that may be using similar strategies.

 

It’s true that Digital Marketing is a proven way to effectively promote your business on the Internet. But its growth as a process has opened up the industry to opportunistic agencies that thrives on hypes and underdeliver results. Thus, we suggest you take the time to conduct research on the industry, uncover its best practices and perform due diligence on all Digital Marketing service organizations that want you to sign up with them.

 

5 Important Reasons to Redesign Your Company’s Website

A website is the backbone of a business that supports the company’s digital marketing efforts. Thus, it’s important that your website gives a clear idea of brand philosophy and what types of products or services you offer. A website’s design actually makes a difference to how your target audience views your company. And, if done right, it can work as a 24/7 salesperson. But if it fails to gain positive outcomes, even after incorporating SEO tactics and constantly feeding it with the right elements, one should consider resigning it. In this blog, we’ve compiled a list of five reasons that should insist one to pull the trigger on a website redesign.

 

  •  It Is Not User-Friendly

At present, every user is likely to visit hundreds of quality websites that facilitate intuitive navigation and instant communication.  So, they are less likely to revisit any website that has a slow load speed and fails to quench their curiosity. As most businesses have a large service range, they would surely want to communicate with everyone. And, if the existing website makes it tough for a user to discover content and understand the company’s offerings, then it’s better to get it resigned.

 

  • Your Website Is Not Responsive

Today, as compared to desktop users, more folks are browsing the internet with their smartphones. So, it’s certainly important to have a mobile-friendly website. After all, nothing might be annoying than exploring a site on which one needs to enlarge each page to read the content or wait for minutes to open another link. So, if such issues are hampering your online reputation, it’s high time to redesign the website.

 

  • It Does Not Accurately Reflect Your Brand

In its long journey, a company may change its brand philosophy and ideologies. And, sometimes, it might redefine its business model and clientele. In such cases, it’s important to modify the current website to align it well with the changes and clearly showcase the services. Remember that it’s 2018 where Internet users are savvy. They can easily construe whether a business is authentic or not.

 

  • It Has Poor Conversions

The main reason for which companies want to have a website is reaching out to a large set of global customers and generating leads. Depending on the nature of the business, it also facilitates direct sales. However, if you are making consistent efforts in marketing activities and there is still a continuous decrease in your online sales or leads, it might indicate the need for changing your website. But make sure that a redesign shouldn’t happen until you understand why your existing site is no longer winning leads.

 

  • Not Aligned With Your Current Marketing Strategy

With time, a company is bound to modify its marketing strategies. Earlier, if it was focusing on getting as many inquiries as possible through the onsite contact form, today, it might try to build authority through blogging and email subscription. But if the website is not geared up for changes, all the marketing efforts will go in vain. So, in case your company is looking forward for any major changes in digital marketing strategy, such as adding robust case studies or a custom quoting engine, then do not stick to adding a bolt-on tools to an outdated website. Rather, create a new website with inbuilt functionalities.

 

It won’t be untrue to say that a website redesign can be a major game changer for a business, but at the same time, it’s important to consider the fact that it requires a lot of investment in terms of money and time. So, this decision should not be taken lightly. As every company is unique, your decision should depend less on trends, and more on whether your website is meeting your requirements or not. At Universal eSolutions, we have a team of highly efficient web designers you can review your current site to redesign an efficient one that would help you achieve your business goals. 

Four Tips to Creating an Exceptional Customer Journey with Your Website

In this age of e-commerce, no business can sustain without creating its online presence. As search engines evaluate minute details for fetching a search result, it’s important to design every website accordingly. From content to images, each entity of a web page plays a significant role in enhancing the customer experience, which in turn decides the brand’s ability to attract and retain users. Remember the first impression is everything and a user is more likely to become a customer when you offer them an exceptional experience. Well, if you want to make your website stand out from the rest, then it’s vital to focus on its design. In this write-up, we have discussed some simple yet effective tips following which you can take your brand image to the next level. Take a look:

 

Understand who your customers are

If you understands the unique needs of the customers and what they desire for, then you have won the half race. A simple step toward this is to bring to life the different types of customers and prospective buyers. You can create a database containing the different customer personas and their personal details. For example, if you’re running an e-commerce website that deals with beauty products, then it would be important to categorize women and men of different age groups and cultural background to present them with the more personalized shopping experience.

 

Create an emotional connection with your customers

Digital marketing experts say that the best customer experiences are created when companies make an effort to connect with the customer and make them feel valuable. Well, creating a personal connection is not limited to sending common emails and messages. Rather, you should make an effort to peek into the mind of every potent buyer and send personal messages that can make them feel loyal toward the company. For example, these days, many insurance companies send gifts and greeting cards to their clients on special occasions like wedding anniversary and birthday.  As per a data by the Journal of Consumer Research, more than 50% of customer experiences are based on emotions. And, clients who become emotionally attached to a particular brand are three times more likely to re-purchase, promote the brand, and are less likely to shop around.

 

Draft your ideal customer journey map

The homepage of a website is equivalent to a business card. Its first look can impress or drive away a customer. Thus, you must work toward improving its features. You may make use of Google Analytics to evaluate which of your pages perform well and make improvements when needed. For example, if you realize that your target audience is more interested in watching videos than reading blogs, then it’s rational to build a ‘vlog’ page separately. Apart from this, try creating personalized home feeds that would point the reader in the right direction, thereby increasing awareness, and driving actions.

 

Capture customer feedback in real time

No matter how much you work toward delivering a wow customer experience, you cannot go ahead unless you have strong assessment tool. And, in this regard, it’s important to seek customers’ feedback on a timely basis. One simple idea to do this without making any extra effort is using a variety of automated tools through email and calls. However, if you want to have a more insightful feedback, then it’s better to make outbound calls. Well, instead of deploying this technology to a few contact channels , we suggest you use many of them because this will increases the likelihood of responding. This approach can also assist you in the recovery of dissatisfied customers within minutes to support a business’s customer retention strategies.

 

By delivering perfect online buying experience you can grow your business 14 percent faster than the laggards. It builds trust and authority which in turn helps in the lead creation and developing customers’ loyalty. On a final note, we recommend you to make them feel comfortable when they visit your site as this will instill confidence in them and make them more loyal to your brand. With these tips in mind, you will surely create a better user experience for your potential and existing customers. However, if you are not able to do so, feel free to take help from our digital marketing experts.