Know How to Future-proof Your Cloud Adoption Roadmap


Know How to Future-proof Your Cloud Adoption Roadmap? A recent study reveals that in the next decade, overs 75% of organizations will shut down their traditional data centres. Thus, in order to keep pace with the competition, your business should have its nose buried in speeding up its path to cloud technology. Well, a cloud journey must go beyond the routine question: private versus public versus hybrid deployment, refactoring legacy environments for cloud technology, governance issues, and metrics for success. And, to stay ahead, companies need to take an approach that allows them to easily integrate and leverage the latest technologies, such as Artificial Intelligence (AI), machine learning (ML), automation, Blockchain, and the Internet of Things (IoT). Without the integration of these capabilities in cloud, organizations are destined for a technological cul-de-sac.

The good thing is that opting for cloud implementation connect every part of the organization, allowing business to capture, share and analyze data that builds enterprise-wide insights. This, in turn, drives accurate decision-making by unlocking hidden values and stimulating unfettered innovation. With a cloud strategy tightly integrated with emerging technologies, organizations can enhance employee productivity, improve customers’ satisfaction, enhance transparency across the value chain, and meet compliance requirements.
While it’s true that cloud is at the foundation of almost every new IT innovation in the last few years, including internet of things (IoT) and artificial intelligence (AI), it too is changing and improving. So, it’s important to use a future-proof product, where there’s a regular cycle of replacement, updates, and improvement that’s both encouraged, expected and rewarded.

1. Make sure you’re looking at a trend, not just a blip

Business drivers like revenue goals and industry developments are underlying reasons for developing and launching a new IT solution. But this decision should be based on long-term trends, rather than random blips. Effective technology planning should be the collaborated decision of both the IT and business departments. While making IT decisions, it’s important to focus on things that will affect your market in the future. For example, your business may be affected by the implementation of certain types of security measures or your company may also be impacted by a change in the staff management system. Anticipating these trends will help you take important decisions to ensure future-proof cloud technology.

2. Gauge your technology partner’s true capabilities

A 2016 Innotas survey suggests that cloud projects have at least a 50% chance of failure. While it’s hard to point out any single factor, one of the major reasons why cloud projects fail is that the provider’s IT solutions provider is unable to deliver the needed requirements. To avoid such circumstances, you should be meticulous while choosing an IT partner. We suggest you look for the two main qualities i.e., integration and flexibility in a technology partner.

3. Always Outline Your Business Expansion Goals

Defining your business goals is an integral part of identifying your new IT technology. For example, you might be looking forward to expanding your digital marketplace globally or be able to continuously introduce new products and services. Focusing on these factors requires executing an actionable and engaging plan that is consistent with other online markets you wanted to serve.

4. Leave room for instinct and gut-feeling

A good IT strategy sets the metrics for measuring success, but a future-proof cloud adoption plan leaves ample room for gut instincts as well. Some situations call for falling back on your experience and intuition. For instance, it might be difficult to find the right metrics to quantify the quality of user experience your cloud app delivers. Although it can be estimated by tracking the end-user experience on the basis of response times, throughput, and invocation time. But you still need to rely on your intuition to get a handle on how everything falls into place.
It’s true that creating a future-proof cloud implementation plan requires a little work, careful planning, and an understanding of the latest IT trends impacting the market. The ideas outlined above may seem basic on the surface, but they provide a surprisingly rich variety of possibilities. So, try to choose the concepts that would work the best for your future-proofing needs. Also, keep in mind that you do not need to do everything at once to succeed.Take your time and make sure each concept is perfected before moving on to another.
In case you are still not able to plan your organization’s cloud platform and need expert’s assistance to install one that would be perfect to meet your present and future requirements, feel free to contact Best Digital Marketing Company.

Seven Quick and Effective Ways to Drive More Traffic to Your Website


With a continuous increase in the number of organizations switching their business to an online portal, there is a great demand to increase organic traffic to convert. When it comes to achieving the long-term traffic potential, content marketing and SEO are the most effective instruments which naturally lend themselves to compounding returns over time. However, both these strategies are tedious and they take a long time to return the desired return on investment.  But there are still certain rules that can be applied to achieve better results in lesser time. Read on here to know about a few of them:

Guest Post

Guest blogging enhances the marketing message that the blogger is trying to convey and they offer higher credibility to the post. This platform connects you with authorities who already have established audiences. Take Huffington post as an example- its readership is in millions, so if you get your blog published there- chances are higher that you will develop a new set of fan following that will probably convert sooner or later. If your content is authoritative and valuable, you’ll wind up with a strong flow of users to your site that will help you in both content marketing and SEO.

Build Your Social Media Audience

At present, more and more businesses are focusing on enhancing their social media reach and following. It is an effective way to increase brand awareness, partnering with influencers, promoting the content and increasing website traffic. While social audience building can be unpredictable and it takes a lot of effort, but if you maintain your consistency and have your priorities in order, it will certainly be useful in scaling your potential user base. You can emphasize on content marketing to start attracting your audience naturally or ads to funnel traffic directly, but more importantly, you can actually engage with people.

Q and A keyword phrases

This is a surprisingly underrated trick to get organic search traffic to your website. Modern folks often reach the search engines to find answers to their queries by phrasing them that way. Once you find these keywords-strings-phrases-as questions, the next step should be to answer them. You can either write blogs or articles related to the question with a nice web of internal links and related content to keep the audience on the ride.


This is where you use your older, high ranking content to get some limelight and renew the audience’s attention.  The idea here is to publish some such well-written contents published in the past. Just review and update the post with timely information, and add internal links to redirect related content, and update the Meta tags and description with keyword-rich details.

Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. Inbound marketing is a marketing methodology that is designed to draw potential customers, instead of outwardly pushing a brand with a combination of marketing channels.  In reference to digital marketing, we need to use a combination of inbound marketing channels-most commonly content marketing, SEO, and social media in a creative way.

Inform and Educate

While attractive, enticing content will help you grab visitors, it may not ensure loyalty. In order to build a loyal readership, you should focus on writing content that has an extended shelf life. Just identify your target audience, study their personas, and build some engaging and informative contents that they would love to read. You can create informative content and promote it via Guest Publishing and other well-known, niche-relevant communities.


No doubt, content marketing is the hub of traffic generation, but again, not everyone is a reader and willing to spend minutes poring over something on the internet. Rather, a significant segment of your audience would prefer watching a video or listen to a podcast. This is where transforming a blog post comes into play. A good rule of thumb is –use infographics for social media, data-backed op-eds for LinkedIn, e-books and whitepapers for emails and websites, videos and podcasts for social media and website, and so on.

These were some great ways you can increase traffic to your website, that too without spending a lot of time and effort. But these strategies give their best return when handled professionally. So, delve into the techniques of digital marketing to explore this field. However, if you are not able to do it all yourself, ask us for help. We, at Universal eSolutions, has a dedicated team for SEO, SMO, and content marketing experts who can work together to improve your website’s SERP and organic traffic.

Types of Mobile apps of 2018


 We all are aware of the ubiquitous apps that we use on a daily basis such as Facebook, Twitter, Instagram, Whatsapp, Google, Reddit. When we talk about smartphone apps Facebook and Google dominate the market, but what we need to realize is that due to the boom in the Smartphone application industry there are many other apps that have been developed. There many companies and freelancers who have developed loads of apps that are being used by customers which make their personal and professional life schematic.

We would talk about few of such apps that can help to simplify our hectic life further:

  • Clean Master (free):- One of the most frustrating tasks of dealing with a Smartphone is to have to deal with a slow To solve this problem we should use this app to clean our gadget to be able to use it hassle-free. Clean Master’s Junk File Cleaning feature scans your Android device and chucks out any unwanted cache and residual files.


  • WifiMapper:- The dream of every smartphone user is to be able to spot the best Wi-Fi spots in the world. If you don’t have a mobile data plan, you’re going to want to use Wi-Fi as much as possible, but finding a good, free Wi-Fi isn’t always that easy. WifiMapper is the solution. Crowdsourced maps where the community shares where to get free Wi-Fi.


  • Greenify:- The thing that we dread the most is that our phone doesn’t die out on us. Well there is an app that can help us to save the battery life  of our device. Greenify sits in the background helping to regulate how much battery various apps are using. It freezes the apps you tell it to when you’re not using them and instantly defrosts them when you need to gain access.


  • Avast Antivirus & Security :- A major concern for people who use gadgets that work online like smartphones are of virus that can hinder the performance and damage the handset. To protect your device from such malware and viruses the solution is to use antivirus application to keep it protected. You’ll find this does everything you need for free.


  • More cast – It is always better to know how the weather would be the whole day or if you are traveling how the weather would be at your destination. It is famous for its spectacular looking interfaces that have a clear and sensible layout. The options feature side by side and this is an advanced app feature in it. This app provides accurate weather information and is the right navigator for your Android device.


  • Android Device Manager:-  This app is useful in case you lose your device or someone tries to steal data from your phone. This app would help you to locate your device, reset pin or passcode. The best function of this app is it can delete or erase data remotely.


  • My SafetiPin:- Safety comes first. How we sometimes feel so insecure about going to a new place or locality. This app is the answer to your inhibitions. It gathers primary data about the public places at night on different parameters such as crowd, transport, diversity, feeling, lighting, public and security. The app uses the GPS locator to give all the important information.

Conclusion: These are just a few of the apps that are there in the market. In today’s busy world we need to simplify things around us as much as possible. These apps become our need as they help us to maintain our daily work and enhance our performance in the process.




Digital Marketing- A way to enhance your business skills


As the words suggests Digital means: of signals or data expressed as series of the digits 0 and 1, typically represented by values of a physical quantity such as voltage or magnetic polarization, and we all know the meaning of marketing: itis the action or business of promoting and selling products or services, including market research and advertising.

Now when both the words combine together they mean to market or sell something digitally. In today’s tech-savvy world everything is digitally managed. Marketing is a huge arena wherein selling products is a humongous task but due to digital marketing, the task has become easier than before. Marketing not only plays a major role in increasing customer base or business but also helps in building brand image. It is almost impossible to grow any kind of business without a marketing team.

Compared to traditional mass media marketing, Internet marketing is much more cost-effective. Internet marketing also does not require ridiculously large amounts of investment as what businesses have done in the past with mass media marketing. Internet marketing channels are cheaper compared to traditional media channels, and in many cases, websites can generate traffic even for free.

You need to have a lot of patience if you are in the digital marketing field. It’s not something that would render results immediately. It requires time, patience, extensive research and a clear set of goals in mind.
Digital marketing is not part of the sales it is done to generate sales. It uses different mediums to promote sales such as internet, different websites, blogs, then there are platforms for social media, this list is a never ending one.
There are different types of digital marketing such as content marketing, E-mail marketing, Social media marketing and many more. The mediums that are used to market online are Facebook, LinkedIn, Instagram and other social sites, The core element of Digital marketing is the SEO Search Engine Optimization.

SEO is about getting organic traffic on the website from search engines. In digital marketing space, SEO is considered as one of the most effective channels for getting visibility, traffic on the website without spending too much. It is a time-consuming process but if implemented properly it delivers better results.
The advantages of Digital marketing are countless as it is easy to implement, is inexpensive, is easy to measure and is flexible. Digital marketing is best because you can target a specific audience and you can also re-target them through re-targeting and interest-based advertising.

It is the new trend now but let’s talk about how lucrative this field is as a career option. People normally have a myth about digital marketing that they must have technical knowledge about web designing and development to do digital marketing. But in reality, all they need is to understand is how marketing works and how to implement various marketing strategies over the internet using different platforms like social media, SEO, email, advertising and many more.
Like every coin has two faces there are disadvantages to digital marketing, the first and the foremost is a duplication of data.

The competitors can see each other’s profiles and hence copy a lot of stuff from each other. Though legally it is not allowed and there are copyrights for such acts but the internet is so vast the detection is not so easy. The other problem is that there is a huge chance of fraud as people can copy logos and other info regarding the company and use it for their own benefits or even tarnish the brand name online.

But said that, advantages are also there to this business program.
“The Internet is becoming the town square for the global village of tomorrow”.
‘Bill Gates’