Seven Quick and Effective Ways to Drive More Traffic to Your Website

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With a continuous increase in the number of organizations switching their business to an online portal, there is a great demand to increase organic traffic to convert. When it comes to achieving the long-term traffic potential, content marketing and SEO are the most effective instruments which naturally lend themselves to compounding returns over time. However, both these strategies are tedious and they take a long time to return the desired return on investment.  But there are still certain rules that can be applied to achieve better results in lesser time. Read on here to know about a few of them:

Guest Post

Guest blogging enhances the marketing message that the blogger is trying to convey and they offer higher credibility to the post. This platform connects you with authorities who already have established audiences. Take Huffington post as an example- its readership is in millions, so if you get your blog published there- chances are higher that you will develop a new set of fan following that will probably convert sooner or later. If your content is authoritative and valuable, you’ll wind up with a strong flow of users to your site that will help you in both content marketing and SEO.

Build Your Social Media Audience

At present, more and more businesses are focusing on enhancing their social media reach and following. It is an effective way to increase brand awareness, partnering with influencers, promoting the content and increasing website traffic. While social audience building can be unpredictable and it takes a lot of effort, but if you maintain your consistency and have your priorities in order, it will certainly be useful in scaling your potential user base. You can emphasize on content marketing to start attracting your audience naturally or ads to funnel traffic directly, but more importantly, you can actually engage with people.

Q and A keyword phrases

This is a surprisingly underrated trick to get organic search traffic to your website. Modern folks often reach the search engines to find answers to their queries by phrasing them that way. Once you find these keywords-strings-phrases-as questions, the next step should be to answer them. You can either write blogs or articles related to the question with a nice web of internal links and related content to keep the audience on the ride.

Throwbacks

This is where you use your older, high ranking content to get some limelight and renew the audience’s attention.  The idea here is to publish some such well-written contents published in the past. Just review and update the post with timely information, and add internal links to redirect related content, and update the Meta tags and description with keyword-rich details.

Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. Inbound marketing is a marketing methodology that is designed to draw potential customers, instead of outwardly pushing a brand with a combination of marketing channels.  In reference to digital marketing, we need to use a combination of inbound marketing channels-most commonly content marketing, SEO, and social media in a creative way.

Inform and Educate

While attractive, enticing content will help you grab visitors, it may not ensure loyalty. In order to build a loyal readership, you should focus on writing content that has an extended shelf life. Just identify your target audience, study their personas, and build some engaging and informative contents that they would love to read. You can create informative content and promote it via Guest Publishing and other well-known, niche-relevant communities.

Repurposing

No doubt, content marketing is the hub of traffic generation, but again, not everyone is a reader and willing to spend minutes poring over something on the internet. Rather, a significant segment of your audience would prefer watching a video or listen to a podcast. This is where transforming a blog post comes into play. A good rule of thumb is –use infographics for social media, data-backed op-eds for LinkedIn, e-books and whitepapers for emails and websites, videos and podcasts for social media and website, and so on.

These were some great ways you can increase traffic to your website, that too without spending a lot of time and effort. But these strategies give their best return when handled professionally. So, delve into the techniques of digital marketing to explore this field. However, if you are not able to do it all yourself, ask us for help. We, at Universal eSolutions, has a dedicated team for SEO, SMO, and content marketing experts who can work together to improve your website’s SERP and organic traffic.

Service Management System- A Way to Ensure Accelerated Digital Transformation

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IT Service management has played a significant role in IT industries, enabling them to deliver impactful user experience. It combines a strategic approach to design, deliver, manage and improve the way businesses use information technology (IT). While originally it was designed to provide valuable services to customers in a structured manner, today companies are widely using it across many other functional area. This move towards providing customized, intuitive, and device agnostic experience helps in boosting user satisfaction, optimizing manpower, delivering greater efficiencies, and enabling organizations to access deeper insights from data. It’s true that the rigid forms and rules of IT industry may not suit the operational needs of other business units, HR and Facilities are typically serving the same internal customers, so they can apply the policies of ITSM.

 

When any business unit is selecting new software, there is a real focus on addressing points of pain at the time of implementation. But after the completion of the project, IT teams are forced to reconsider their own system based on requirements presented by other business units. Recently, many IT organizations have adopted a powerful service management solution to automate their business applications. For instance, some reputed automobile companies built single platforms as an enterprise software library to standardize software deployments across corporate offices and plants. This introduced uniformity, reduced license costs, thereby enabling tracking on software use and simplified management.

 

With digital transformation consistently progressing beyond automation, organizations have the opportunity to harness latest technologies including Machine Learning (ML), Artificial Intelligence (AI), IoT, and even Augmented Reality (AR) to drive service management and user experience. This reduces human intervention, errors, optimizes manpower utilization and ensures 24/7 availability of service. Read on here to get certain best practices to deploy service management beyond IT.

 

  • Go for the small wins- Instead of digitalizing the entire organizational functions in one go, you should make small budgetary allocations and ensure successes in a particular area.
  • Ensure you have employees support – This enables rapid adoption of automation and ensures openness to new roles post automation.
  • Adopt an integrated self-service portal – This assists in achieving 24/7 access to information and improved user experience.
  • Get the right solutions partner- Since service management adoption is a slow and consistent process, it’s important to have the right IT solutions provider that could journey you through the process.

With until recently, companies seeking to adopt service management solutions beyond IT had to make huge expenses on building them. But today, feature-rich solutions are available in a ready-to-be-deployed module, that too at affordable prices. With digital becoming the norm, more and more companies are adopting it for gaining a competitive edge. However, if you are still lagging behind, then feel free to ask us for help. Our team of IT solution provider can help with digitize the present office infrastructure to achieve desired results.