Six Tips For a Great Restaurant Website Design

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At present, the success of a business is hugely dependent on its online reputation. Consumers have become smarter- they search for reviews and check the ratings before spending time and money on recreational activities. Thus, it is quite important for any company to have an impressive website. When it comes to an effective Restaurant Website Design– the psychology of colours, information architecture, navigation, and content prioritization needs to have quick and easy access. Besides this, when it comes to designing a restaurant website, it’s great to showcase the food and ambience. Apart from this, there are a number of factors that can add spice to a restaurant website design:

 

Tip 1: Use a Neutral Background Colour

 

When it comes to designing an eye-catchy website for a restaurant business, most companies rely on bright hues of red, orange, green and yellow. While such colours are helpful in bringing a website in line with one’s identity. But there is a better way to do so, and bright colours should not be used in the background as it hurts eyes. Such websites are really painful to read as clarity is the key to readability. For the best view, kept the background to a light hue of white, blue, or green.

 

Tip 2: Don’t Use a Splash Page

 

The second important factor that needs to be considered while finalizing a restaurant website design is to keep the page as clear as possible. And, try to avoid using splashes in any form. While they were really fashionable a few years ago, millennial find such designs too tacky. Also, using splash design is often correlated with putting barriers in the way of potential customers.

 

Tip 3: Use High-quality photography

 

It’s really appreciable to use high-quality images featuring the food and interiors of a restaurant. But in case you are looking to use images, makes sure they achieve the desired effect by using HTML and CSS. Also, keep the size of images optimum; otherwise, the website will become too heavy to be loaded easily, especially on mobile phones.

 

Tip 4: PDF Menus? Forget About It!

 

Many online websites offer PDF file to look at the menu. But that’s a blunder as asking customers to wait for seeing something can make you lose them. Also, keep in mind that downloading PDF charge a lot for data.  So, rest aside the idea of making your users download something. Rather, it’s better to have a specific page for your website.

 

Tip 5: Consider Your Choice of Social Networks

 

There are hundreds of social media websites these days and each of them has a good share of users too. But for a company, it’s not possible to follow their users across so many networks. Although you can experiment with plenty of them in the first instance, then it’s better to narrow your fields.

Needless to say, Facebook is the biggest social network in the world that offers cheap and super effective advertising too. So, don’t miss out on Facebook. The selection of rest platforms, however, are subject to their effectiveness and popularity in your region. By turning your social media followers into brand advocates, you can rapidly grow your fan base, which will, in turn, tempt new customers to try the food at your restaurant.

 

Tip 6: Don’t Allow Autoplay Options on Your Website

 

While many business owners feel that having an autoplay video or audio can make a restaurant website design highly attractive, this is far away from the truth. Rather, such websites are quite irritating for users.And, the next thing that they do after having something like that on their screen is hitting a big cross in the top right-hand corner.

On the other hand, keep in mind that adding videos on your website can add a great visual effect to it, but that should be played on request.

Your food and service that you offer to do the best it can to create a positive impression on your customers. But remember the era does not favour words-of-mouth publicity.  It’s time to popularize it via the Internet and having a good-looking restaurant website design is the first step towards it. If you’re not a web designer and you own a restaurant, we can help you out.

 

At Universal eSolutions, we combine traditional advertising principals with good experimental technique, applied psychology, and behavior analysis to come up with the best methods to drive goals for businesses online.

4 Steps to Accelerate Your Digital Marketing Strategy

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In this digital era, B2B marketers have embraced social media as a means to interact with customers. With the right strategy in place, social media can help with every aspect of marketing. Thus, most companies remain active on social media to keep the community talking about their brand and buying their products or services. As social media participation continues to rise year after year, it can be hard to keep up with the most popular platforms, effective strategies, and best practices for growing and engaging audiences online. Needless to say, your audience is spending a considerable chunk of their time on social media websites, and there are many things competing for their attention. If you don’t want to simply get ignored, it’s important to experiment with different techniques. In this write-up, we have shared some ideas that can help you accelerate your digital marketing strategy:
1. Utilize Search Engine Optimization
Search engine optimization (SEO) is constantly evolving. SEO should be a key part of your updated marketing strategy as without it, your content has a much lower chance of being found.
SEO should be an integral part of your updated marketing strategy because, without it, your content has a much lower chance of being found by the audience. Some of the latest SEO changes include: using highly searched keywords for each page, including meaningful backlinks to high domain authority partners, avoiding keyword stuffing and using variations of keywords throughout your content.
2. Create Quality Content
Once you have collected your keywords, the next step is to create high-quality, engaging contents for your audience. Before that, develop a content strategy that would enable your content to be well thought out. Organize frequent brainstorming sessions with your team and discuss your goals for the upcoming years and how your content can complement those efforts. Also, come up with interactive platforms for all the contents that you share as they provide a great way to encourage participation and improve the user experience while helping readers find a solution.
3. Generate Conversion Points
Hooking new customers by presenting exciting offers on the social media platform has been a trend these days. We suggest you be innovative in presenting your promotion strategy. Revisit your current call-to-action and how the offers are presented. Make updates to your CTAs, their placements and the overall strategy to strive for a CTA that converts. Apart from this, make a user-friendly form to encourage more people to fill it.
4. Use Paid Media
Paid media is the best way to boost traffic on your website. No doubt writing valuable content that can address your intended audience’s most asked questions is the best way to attract traffic. But then, the next important thing is to share and distribute it on platforms where your buyers spend time. Social media and Google advertising offer a vast set of targeting options to help your offers reach the right audience.
Tying It All Together
These were some useful ideas that can help you develop a solid digital marketing strategy. Taking your online marketing strategy in a new direction can seem intimidating, but they can ensure good results in no time. In case, you are looking to hire an SEO Expert to carry out your company’s online promotion and brand management in an effective way, then feel free to contact Universal eSolutions.

Seven Quick and Effective Ways to Drive More Traffic to Your Website

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With a continuous increase in the number of organizations switching their business to an online portal, there is a great demand to increase organic traffic to convert. When it comes to achieving the long-term traffic potential, content marketing and SEO are the most effective instruments which naturally lend themselves to compounding returns over time. However, both these strategies are tedious and they take a long time to return the desired return on investment.  But there are still certain rules that can be applied to achieve better results in lesser time. Read on here to know about a few of them:

Guest Post

Guest blogging enhances the marketing message that the blogger is trying to convey and they offer higher credibility to the post. This platform connects you with authorities who already have established audiences. Take Huffington post as an example- its readership is in millions, so if you get your blog published there- chances are higher that you will develop a new set of fan following that will probably convert sooner or later. If your content is authoritative and valuable, you’ll wind up with a strong flow of users to your site that will help you in both content marketing and SEO.

Build Your Social Media Audience

At present, more and more businesses are focusing on enhancing their social media reach and following. It is an effective way to increase brand awareness, partnering with influencers, promoting the content and increasing website traffic. While social audience building can be unpredictable and it takes a lot of effort, but if you maintain your consistency and have your priorities in order, it will certainly be useful in scaling your potential user base. You can emphasize on content marketing to start attracting your audience naturally or ads to funnel traffic directly, but more importantly, you can actually engage with people.

Q and A keyword phrases

This is a surprisingly underrated trick to get organic search traffic to your website. Modern folks often reach the search engines to find answers to their queries by phrasing them that way. Once you find these keywords-strings-phrases-as questions, the next step should be to answer them. You can either write blogs or articles related to the question with a nice web of internal links and related content to keep the audience on the ride.

Throwbacks

This is where you use your older, high ranking content to get some limelight and renew the audience’s attention.  The idea here is to publish some such well-written contents published in the past. Just review and update the post with timely information, and add internal links to redirect related content, and update the Meta tags and description with keyword-rich details.

Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. Inbound marketing is a marketing methodology that is designed to draw potential customers, instead of outwardly pushing a brand with a combination of marketing channels.  In reference to digital marketing, we need to use a combination of inbound marketing channels-most commonly content marketing, SEO, and social media in a creative way.

Inform and Educate

While attractive, enticing content will help you grab visitors, it may not ensure loyalty. In order to build a loyal readership, you should focus on writing content that has an extended shelf life. Just identify your target audience, study their personas, and build some engaging and informative contents that they would love to read. You can create informative content and promote it via Guest Publishing and other well-known, niche-relevant communities.

Repurposing

No doubt, content marketing is the hub of traffic generation, but again, not everyone is a reader and willing to spend minutes poring over something on the internet. Rather, a significant segment of your audience would prefer watching a video or listen to a podcast. This is where transforming a blog post comes into play. A good rule of thumb is –use infographics for social media, data-backed op-eds for LinkedIn, e-books and whitepapers for emails and websites, videos and podcasts for social media and website, and so on.

These were some great ways you can increase traffic to your website, that too without spending a lot of time and effort. But these strategies give their best return when handled professionally. So, delve into the techniques of digital marketing to explore this field. However, if you are not able to do it all yourself, ask us for help. We, at Universal eSolutions, has a dedicated team for SEO, SMO, and content marketing experts who can work together to improve your website’s SERP and organic traffic.

How to Make a WordPress Website – A Comprehensive Guide for Beginners

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Being full of a vast number of plug-ins, it is beneficial for nearly every industry and for businesses of any size. While WordPress is based on PHP, CSS, and HTML, users are not required to know coding to use its content management system. Thus, it’s easy to make a self-hosted WordPress website. But before starting any operation over WordPress, you’ll need to have your own domain name and hosting.

Also, it’s important to download and unzip the WordPress package. Moreover, upload the WordPress files to the desired location on your web server and then edit the file and add your database. If you want to integrate WordPress into the root of your domain, then move or upload all content of the unzipped WordPress directory into the root directory of your web server. If you want to have your WordPress installation to your sub directory on your website, then create the blog directory on your server and upload the contents of the unzipped WordPress package to the directory.

Here is a step-wise guide for developing a WordPress website.

Step 1. Download and Extract

Download and unzip the WordPress package from https://wordpress.org/download/. If you will be uploading the WordPress package to a remote web server, then download the WordPress package to your computer with a web browser and unzip the package. If you have shell access to your web server and capable of using console-based tools, you can download WordPress directly to your web server by using wget. And, if you want to avoid FTPing, visit https://wordpress.org/latest.tar.gz and unzip the package using: tar -xzvf latest.tar.gz.

Step 2: Create the Database and a User

If you are using a hosting provider, chances are you may already have a WordPress database, or there may be an automated setup solution. You need to check your hosting provider’s support pages or your control panel to analyze whether or not you’ll need to create one manually. In case you find the need to create one manually, follow the instructions for accessing phpMyAdmin on various servers, or follow the instructions for using Plesk, Using cPanel or Using phpMyAdmin. And, if you are installing WordPress on your web server, follow the instructions for using phpMyAdmin below to create your WordPress username and database. If you have only one database, you can install WordPress in it- just make sure to have a distinctive prefix for your tables to avoid over-writing any existing database tables.

Using phpMyAdmin

If your web server already has phpMyAdmin installed, you can create your WordPress username and database. And, if you work on your computer, you can install PhpMyAdmin automatically. Next, you need to enter the chosen database name in the “Create database field” and select the best collation for your language and encoding. We suggest choosing the “utf8_” series and “utf8mb4_general_ci”. And, click the phpMyAdmin icon in the upper left to return to the main page, then click the Users tab. In case a user related to WordPress does not already exist in the list, create one by using the followings steps:

  1. Click on “Add user”.
  2. Select a username for WordPress and enter it in the “User name” field.
  3. Set a strong password in the Password field. Re-enter the password in the “Re-type” field to finalize it.
  4. Log in by filling the username and password.
  5. Leave all options under defaults.
  6. Click Go.
  7. Return to the Users screen and click the “Edit privileges” icon.
  8. In the Database-specific privileges section, select the database you’ve just created for WordPress under the “Add privileges” and click Go.
  9. Click “Check All” to select all privileges, and click on “Go”’.
  10. On the resulting page, make note of the hostname listed after Server: at the top of the page.

 

Step 3: Set up wp-config.php

You can either create or edit the wp-config.php file, or skip this step and let WordPress do this itself when you run the installation script. Return to where you extracted the WordPress package in Step 1, rename the file wp-config-sample.php to wp-config.php, and open it in a text editor. Enter your database information under the section labeled as // ** MySQL settings – You can get this info from your web host ** //.

 

DB_NAME

The name of the database you created for WordPress in Step 2.

DB_USER

The username you created for WordPress in Step 2.

DB_PASSWORD

The password you chose for the WordPress username in Step 2.

DB_HOST

The hostname you determined in Step 2 (usually local host, but not always; see some possible DB_HOST values). If a port, socket, or pipe is necessary, append a colon (:) and then the relevant information to the hostname.

DB_CHARSET

The database character set, normally should not be changed (see editing wp-config.php).

DB_COLLATE

The database collation should normally be left blank (see Editing wp-config.php).

Enter your secret key values under the section labeled

* Authentication Unique Keys.

Save the wp-config.php file.

 

Step 4: Upload the Files

Now you will need to decide where on your domain you’d like your WordPress-powered site to appear:

In the root directory of your website. (For example, http://example.com/)

In a sub directory of your website. (For example, http://example.com/blog/)

Remember that the location of your root web directory in the file system on your web server will vary across operating systems and hosting providers. If you cannot find where your file is, check with your hosting provider or system administrator.

In the Root Directory

For uploading your files to your web server, you can use an FTP client to upload all the contents of the WordPress directory into the root directory of your website. If your files are already on your web server, and you are using shell access to install WordPress, then you should move all of the contents of the WordPress directory into the root directory of your website.

In a Sub directory

If you need to upload your files to your web server, rename the WordPress directory to your desired name, then use an FTP client to upload the directory to your desired location within the root directory of your website. If your files are already on your server, and you are using shell access to install WordPress, move the WordPress directory to your desired location within the root directory of your website, and rename the directory to your desired name.

 

Step 5: Run the Install Script

Point a web browser to start the installation script.

The command for installing the script varies on the basis of the location where you have placed your WordPress files. For instance- if you have placed it in the root directory, visit http://example.com/wp-admin/install.php. However, if it’s placed in a subdirectory called a blog, for example, you should visit http://example.com/blog/wp-admin/install.php.

 

Setup configuration file

If WordPress can’t find the wp-config.php file, it will tell you and offer to try to create and edit the file itself. (You can also do this directly by loading wp-admin/setup-config.php in your web browser.) WordPress will ask you the database details and write them to a new wp-config.php file. If this works, you can go ahead with the installation; otherwise, go back and create, edit, and upload the wp-config.php file yourself (step 3).

 

Finishing installation

Remember that in entering the details screen, you enter your site title, your desired user name, your choice of a password (twice), and your e-mail address. Also, tick the checkbox if you would like your blog to appear in Google Search, and unchecked if you want it to be visible to everyone, including search engines, and check the box if you want to block search engines, but allow normal visitors.

WordPress is easy to use but one need to gain sufficient knowledge about the various commands that have to be used. It might be complicated for a beginner to develop a WordPress website and you may find yourself looking for some quick answers.  The good news is that you can find plenty of free articles, blogs, and questionnaires related to them. However, if you are still not able to create your website, then feel free to ask us for help. Our experienced team of developers can provide you with a high-quality website, that too at an affordable price.