5 Important Reasons to Redesign Your Company’s Website

A website is the backbone of a business that supports the company’s digital marketing efforts. Thus, it’s important that your website gives a clear idea of brand philosophy and what types of products or services you offer. A website’s design actually makes a difference to how your target audience views your company. And, if done right, it can work as a 24/7 salesperson. But if it fails to gain positive outcomes, even after incorporating SEO tactics and constantly feeding it with the right elements, one should consider resigning it. In this blog, we’ve compiled a list of five reasons that should insist one to pull the trigger on a website redesign.

 

  •  It Is Not User-Friendly

At present, every user is likely to visit hundreds of quality websites that facilitate intuitive navigation and instant communication.  So, they are less likely to revisit any website that has a slow load speed and fails to quench their curiosity. As most businesses have a large service range, they would surely want to communicate with everyone. And, if the existing website makes it tough for a user to discover content and understand the company’s offerings, then it’s better to get it resigned.

 

  • Your Website Is Not Responsive

Today, as compared to desktop users, more folks are browsing the internet with their smartphones. So, it’s certainly important to have a mobile-friendly website. After all, nothing might be annoying than exploring a site on which one needs to enlarge each page to read the content or wait for minutes to open another link. So, if such issues are hampering your online reputation, it’s high time to redesign the website.

 

  • It Does Not Accurately Reflect Your Brand

In its long journey, a company may change its brand philosophy and ideologies. And, sometimes, it might redefine its business model and clientele. In such cases, it’s important to modify the current website to align it well with the changes and clearly showcase the services. Remember that it’s 2018 where Internet users are savvy. They can easily construe whether a business is authentic or not.

 

  • It Has Poor Conversions

The main reason for which companies want to have a website is reaching out to a large set of global customers and generating leads. Depending on the nature of the business, it also facilitates direct sales. However, if you are making consistent efforts in marketing activities and there is still a continuous decrease in your online sales or leads, it might indicate the need for changing your website. But make sure that a redesign shouldn’t happen until you understand why your existing site is no longer winning leads.

 

  • Not Aligned With Your Current Marketing Strategy

With time, a company is bound to modify its marketing strategies. Earlier, if it was focusing on getting as many inquiries as possible through the onsite contact form, today, it might try to build authority through blogging and email subscription. But if the website is not geared up for changes, all the marketing efforts will go in vain. So, in case your company is looking forward for any major changes in digital marketing strategy, such as adding robust case studies or a custom quoting engine, then do not stick to adding a bolt-on tools to an outdated website. Rather, create a new website with inbuilt functionalities.

 

It won’t be untrue to say that a website redesign can be a major game changer for a business, but at the same time, it’s important to consider the fact that it requires a lot of investment in terms of money and time. So, this decision should not be taken lightly. As every company is unique, your decision should depend less on trends, and more on whether your website is meeting your requirements or not. At Universal eSolutions, we have a team of highly efficient web designers you can review your current site to redesign an efficient one that would help you achieve your business goals. 

Four Tips to Creating an Exceptional Customer Journey with Your Website

In this age of e-commerce, no business can sustain without creating its online presence. As search engines evaluate minute details for fetching a search result, it’s important to design every website accordingly. From content to images, each entity of a web page plays a significant role in enhancing the customer experience, which in turn decides the brand’s ability to attract and retain users. Remember the first impression is everything and a user is more likely to become a customer when you offer them an exceptional experience. Well, if you want to make your website stand out from the rest, then it’s vital to focus on its design. In this write-up, we have discussed some simple yet effective tips following which you can take your brand image to the next level. Take a look:

 

Understand who your customers are

If you understands the unique needs of the customers and what they desire for, then you have won the half race. A simple step toward this is to bring to life the different types of customers and prospective buyers. You can create a database containing the different customer personas and their personal details. For example, if you’re running an e-commerce website that deals with beauty products, then it would be important to categorize women and men of different age groups and cultural background to present them with the more personalized shopping experience.

 

Create an emotional connection with your customers

Digital marketing experts say that the best customer experiences are created when companies make an effort to connect with the customer and make them feel valuable. Well, creating a personal connection is not limited to sending common emails and messages. Rather, you should make an effort to peek into the mind of every potent buyer and send personal messages that can make them feel loyal toward the company. For example, these days, many insurance companies send gifts and greeting cards to their clients on special occasions like wedding anniversary and birthday.  As per a data by the Journal of Consumer Research, more than 50% of customer experiences are based on emotions. And, clients who become emotionally attached to a particular brand are three times more likely to re-purchase, promote the brand, and are less likely to shop around.

 

Draft your ideal customer journey map

The homepage of a website is equivalent to a business card. Its first look can impress or drive away a customer. Thus, you must work toward improving its features. You may make use of Google Analytics to evaluate which of your pages perform well and make improvements when needed. For example, if you realize that your target audience is more interested in watching videos than reading blogs, then it’s rational to build a ‘vlog’ page separately. Apart from this, try creating personalized home feeds that would point the reader in the right direction, thereby increasing awareness, and driving actions.

 

Capture customer feedback in real time

No matter how much you work toward delivering a wow customer experience, you cannot go ahead unless you have strong assessment tool. And, in this regard, it’s important to seek customers’ feedback on a timely basis. One simple idea to do this without making any extra effort is using a variety of automated tools through email and calls. However, if you want to have a more insightful feedback, then it’s better to make outbound calls. Well, instead of deploying this technology to a few contact channels , we suggest you use many of them because this will increases the likelihood of responding. This approach can also assist you in the recovery of dissatisfied customers within minutes to support a business’s customer retention strategies.

 

By delivering perfect online buying experience you can grow your business 14 percent faster than the laggards. It builds trust and authority which in turn helps in the lead creation and developing customers’ loyalty. On a final note, we recommend you to make them feel comfortable when they visit your site as this will instill confidence in them and make them more loyal to your brand. With these tips in mind, you will surely create a better user experience for your potential and existing customers. However, if you are not able to do so, feel free to take help from our digital marketing experts.

 

Know What SEO Can Do for Your Business Growth

At present, many traditional businesses have opted for online handles and many startups are setting their feet through e-commerce. So certainly, there is a perfect competition in the internet world that demands each organization to make some extra effort to dictate their online presence. And, in this context, SEO is unarguably the best way to connect with the target customers. But many business owners still fail to understand its significance. If you share a similar story, then don’t worry as we are here to explain what SEO can do to enable your business growth. Well, in layman terms search engine optimization is the process of using the website content and images in order to optimize websites for search engines, and thus improve their rankings. To be precise, you must understand today 44% of the entire world population search on the internet for every little requirement. But they generally visit the top ranking websites in their search list. As the job of a search engine is to locate the most relevant links utilizing the user’s information. So, simply put, if you are not engaged in SEO, you will lag behind your competitors. As a result, you will fail to gain sufficient customers. Read on further to know what a good SEO service can do for your company:

 

  • Driving Relevant Audience with High Conversion Rates

Search engines like Google usually look for many details when it comes to showing the results of any search. By use of certain tools and techniques, SEO experts can find out how big a market is and what users are searching for. Using these data, they can modify your website accordingly, which in turn helps in driving the highly targeted audience to your website which generally results in lead conversion. A recent survey suggests that lead conservation from digital marketing is far more than marketing or advertising strategy (source internet).

 

  • SEO Can Increase Offline Sales

Modern folks are more inclined toward online shopping. But apart from looking for big e-commerce giants, they also search for local businesses to buy their products offline. This is another reason that you should not ignore SEO if you are a business owner. Otherwise, you won’t be able to reach potential customers. For store owners, having an SEO enabled website is like having a salesman who works 24/7 to promote your business.

 

  • SEO is the Most Cost-Effective Marketing Strategy

Businesses generally splurge hundreds of dollars to advertise their products or services through mass media platforms, campaigning, and participating in trade shows. But they can significantly cut this cost by embracing SEO. It helps in driving highly targeted traffic that means it provides good returns on investment. Also, an effective SEO campaign can remain functional even when you shut your SEO campaign for weeks, months, or years. In fact, SEO is far better than PPC campaigns. As per a data, about 25% of traffic is generally attracted by PPC campaigns which owe 80% of the marketing budget. On the other hand, SEO drives 75% of traffic but occupies only 15% of the marketing budget.

 

  • SEO Helps Build Trust & Authority

It’s human nature to consider to top rankers as worthy. Whether it’s a class test or an international sports tournament, everyone applauds winners, recognize the runner-ups, but no one cares about other participants, no matter how well they performed. This theory works similarly with search engine rankers. The first rankers attract 35% of total search traffic, the 2nd rank holder achieves 13% of it, and the third one gets about 9% of traffic.  Being in the first few positions helps people to recognize your brand, which in turn results in more traffic and lead conversion.

 

Apart from all the above-mentioned benefits, SEO campaign can accelerate your brand building efforts very effectively. This is because when customers visit a site and become satisfied with the products that have been purchased, they are likely to shop again and share their positive experience with their friends. In this way, SEO helps in turning the first impression into a long-lasting recall. If after reading this blog you are convinced of getting SEO services for your website, then look no forward than Universal eSolutions. Our professionals will provide you with the most effective and custom-made services for your website, that too at affordable prices.