In this age of e-commerce, no business can sustain without creating its online presence. As search engines evaluate minute details for fetching a search result, it’s important to design every website accordingly. From content to images, each entity of a web page plays a significant role in enhancing the customer experience, which in turn decides the brand’s ability to attract and retain users. Remember the first impression is everything and a user is more likely to become a customer when you offer them an exceptional experience. Well, if you want to make your website stand out from the rest, then it’s vital to focus on its design. In this write-up, we have discussed some simple yet effective tips following which you can take your brand image to the next level. Take a look:
Understand who your customers are
If you understands the unique needs of the customers and what they desire for, then you have won the half race. A simple step toward this is to bring to life the different types of customers and prospective buyers. You can create a database containing the different customer personas and their personal details. For example, if you’re running an e-commerce website that deals with beauty products, then it would be important to categorize women and men of different age groups and cultural background to present them with the more personalized shopping experience.
Create an emotional connection with your customers
Digital marketing experts say that the best customer experiences are created when companies make an effort to connect with the customer and make them feel valuable. Well, creating a personal connection is not limited to sending common emails and messages. Rather, you should make an effort to peek into the mind of every potent buyer and send personal messages that can make them feel loyal toward the company. For example, these days, many insurance companies send gifts and greeting cards to their clients on special occasions like wedding anniversary and birthday. As per a data by the Journal of Consumer Research, more than 50% of customer experiences are based on emotions. And, clients who become emotionally attached to a particular brand are three times more likely to re-purchase, promote the brand, and are less likely to shop around.
Draft your ideal customer journey map
The homepage of a website is equivalent to a business card. Its first look can impress or drive away a customer. Thus, you must work toward improving its features. You may make use of Google Analytics to evaluate which of your pages perform well and make improvements when needed. For example, if you realize that your target audience is more interested in watching videos than reading blogs, then it’s rational to build a ‘vlog’ page separately. Apart from this, try creating personalized home feeds that would point the reader in the right direction, thereby increasing awareness, and driving actions.
Capture customer feedback in real time
No matter how much you work toward delivering a wow customer experience, you cannot go ahead unless you have strong assessment tool. And, in this regard, it’s important to seek customers’ feedback on a timely basis. One simple idea to do this without making any extra effort is using a variety of automated tools through email and calls. However, if you want to have a more insightful feedback, then it’s better to make outbound calls. Well, instead of deploying this technology to a few contact channels , we suggest you use many of them because this will increases the likelihood of responding. This approach can also assist you in the recovery of dissatisfied customers within minutes to support a business’s customer retention strategies.
By delivering perfect online buying experience you can grow your business 14 percent faster than the laggards. It builds trust and authority which in turn helps in the lead creation and developing customers’ loyalty. On a final note, we recommend you to make them feel comfortable when they visit your site as this will instill confidence in them and make them more loyal to your brand. With these tips in mind, you will surely create a better user experience for your potential and existing customers. However, if you are not able to do so, feel free to take help from our digital marketing experts.