Seven Quick and Effective Ways to Drive More Traffic to Your Website

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With a continuous increase in the number of organizations switching their business to an online portal, there is a great demand to increase organic traffic to convert. When it comes to achieving the long-term traffic potential, content marketing and SEO are the most effective instruments which naturally lend themselves to compounding returns over time. However, both these strategies are tedious and they take a long time to return the desired return on investment.  But there are still certain rules that can be applied to achieve better results in lesser time. Read on here to know about a few of them:

Guest Post

Guest blogging enhances the marketing message that the blogger is trying to convey and they offer higher credibility to the post. This platform connects you with authorities who already have established audiences. Take Huffington post as an example- its readership is in millions, so if you get your blog published there- chances are higher that you will develop a new set of fan following that will probably convert sooner or later. If your content is authoritative and valuable, you’ll wind up with a strong flow of users to your site that will help you in both content marketing and SEO.

Build Your Social Media Audience

At present, more and more businesses are focusing on enhancing their social media reach and following. It is an effective way to increase brand awareness, partnering with influencers, promoting the content and increasing website traffic. While social audience building can be unpredictable and it takes a lot of effort, but if you maintain your consistency and have your priorities in order, it will certainly be useful in scaling your potential user base. You can emphasize on content marketing to start attracting your audience naturally or ads to funnel traffic directly, but more importantly, you can actually engage with people.

Q and A keyword phrases

This is a surprisingly underrated trick to get organic search traffic to your website. Modern folks often reach the search engines to find answers to their queries by phrasing them that way. Once you find these keywords-strings-phrases-as questions, the next step should be to answer them. You can either write blogs or articles related to the question with a nice web of internal links and related content to keep the audience on the ride.

Throwbacks

This is where you use your older, high ranking content to get some limelight and renew the audience’s attention.  The idea here is to publish some such well-written contents published in the past. Just review and update the post with timely information, and add internal links to redirect related content, and update the Meta tags and description with keyword-rich details.

Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. Inbound marketing is a marketing methodology that is designed to draw potential customers, instead of outwardly pushing a brand with a combination of marketing channels.  In reference to digital marketing, we need to use a combination of inbound marketing channels-most commonly content marketing, SEO, and social media in a creative way.

Inform and Educate

While attractive, enticing content will help you grab visitors, it may not ensure loyalty. In order to build a loyal readership, you should focus on writing content that has an extended shelf life. Just identify your target audience, study their personas, and build some engaging and informative contents that they would love to read. You can create informative content and promote it via Guest Publishing and other well-known, niche-relevant communities.

Repurposing

No doubt, content marketing is the hub of traffic generation, but again, not everyone is a reader and willing to spend minutes poring over something on the internet. Rather, a significant segment of your audience would prefer watching a video or listen to a podcast. This is where transforming a blog post comes into play. A good rule of thumb is –use infographics for social media, data-backed op-eds for LinkedIn, e-books and whitepapers for emails and websites, videos and podcasts for social media and website, and so on.

These were some great ways you can increase traffic to your website, that too without spending a lot of time and effort. But these strategies give their best return when handled professionally. So, delve into the techniques of digital marketing to explore this field. However, if you are not able to do it all yourself, ask us for help. We, at Universal eSolutions, has a dedicated team for SEO, SMO, and content marketing experts who can work together to improve your website’s SERP and organic traffic.

Know Why Your Business Should Use Salesforce

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While there are many CRM software available in the market, Salesforce has consistently ranked the best since the last nine years. With an impressive performance in 2016, 2017, and 2018, it is set enlarge its customer base in 2019. Well, the depth of functionalities that it offers and its user-friendly features make it so popular among sales professions. From being the world’s leading cloud-based CRM software, it has evolved into one of the most innovative and comprehensive CRM solutions, capable of addressing all business needs. Let’s take a look at some most important reasons that most businesses are opting for this CRM software, despite having many other cheaper alternatives in hand.

 

  • Ease of use

Salesforce is easy to install and offers many features and functionalities that are simple to use. During the implementation process, the Admin can configure it as per the business process. And by using it, business managers can get a 360-degree view of every customer, which in turn helps them to make a better business decision.

 

  • Customizability

Salesforce is highly customizable as per the unique business needs.  While a majority of requirements can be managed through configuration, sometimes one needs to extend the existing functionalities. For customizing Salesforce application, it’s essential to have technical expertise in Apex Code and Visualforce pages. The custom fields, 3rd party Salesforce extensions, and objects make it easy to customize. And, Salesforce CRM can be optimized with time to meet the evolving demands. It can be customized to modify and adapt to all future specifications.

 

  • Reports

Salesforce CRM software can help the sales rep of a company to analyze their account for a while, opportunities present in the pipeline, products they have sold, and completed tasks. The data provided by it can be useful in measuring the company’s performance on the basis of several parameters.

 

  • Continuous Improvement and Innovation

The Salesforce team works consistently toward building its solutions better. Thus, they keep on incorporating new features on the basis of customer feedback. This organization is focused on releasing new versions to drive their reputation for product functionality and customer satisfaction.

 

  • AppExchange

The team of Salesforce seems to be well aware of the fact that along with the CRM, any organizations needs to use other applications for enhanced customer engagement. So, it introduced the Salesforce AppExchange which has 2800+ apps-MailChimp, Xero, Quickbooks, DocuSign, AdobeSign to name a few. With help of some of these applications, customers and partners can build/customize parts of an application or page themselves.

 

  • Implementation Time

As Salesforce is a cloud-based platform, the implementation time taken by it is lesser than standard solutions. Its feature-rich applications can be configured easily, thereby lessening the Go-Live timeframe.

 

Apart from all the above-mentioned benefits, Salesforce provides many solutions to track a customers’ lifecycle. Moreover, it also provides analytics to deliver customizable insights and grab an understanding of the sales team’s performance. These features can help in retaining customers with service and value, creating a sense of collectiveness among customers and stakeholders.

 

After reading this blog, if you have decided to get Salesforce CRM and looking forward to getting it customized as per your needs, then feel free to ask us for help. At Universal eSolutions, we have a team of talented professions, who can provide you with high-quality services, that too at affordable prices.