While there are many CRM software available in the market, Salesforce has consistently ranked the best since the last nine years. With an impressive performance in 2016, 2017, and 2018, it is set enlarge its customer base in 2019. Well, the depth of functionalities that it offers and its user-friendly features make it so popular among sales professions. From being the world’s leading cloud-based CRM software, it has evolved into one of the most innovative and comprehensive CRM solutions, capable of addressing all business needs. Let’s take a look at some most important reasons that most businesses are opting for this CRM software, despite having many other cheaper alternatives in hand.
- Ease of use
Salesforce is easy to install and offers many features and functionalities that are simple to use. During the implementation process, the Admin can configure it as per the business process. And by using it, business managers can get a 360-degree view of every customer, which in turn helps them to make a better business decision.
Salesforce is highly customizable as per the unique business needs. While a majority of requirements can be managed through configuration, sometimes one needs to extend the existing functionalities. For customizing Salesforce application, it’s essential to have technical expertise in Apex Code and Visualforce pages. The custom fields, 3rd party Salesforce extensions, and objects make it easy to customize. And, Salesforce CRM can be optimized with time to meet the evolving demands. It can be customized to modify and adapt to all future specifications.
Salesforce CRM software can help the sales rep of a company to analyze their account for a while, opportunities present in the pipeline, products they have sold, and completed tasks. The data provided by it can be useful in measuring the company’s performance on the basis of several parameters.
- Continuous Improvement and Innovation
The Salesforce team works consistently toward building its solutions better. Thus, they keep on incorporating new features on the basis of customer feedback. This organization is focused on releasing new versions to drive their reputation for product functionality and customer satisfaction.
The team of Salesforce seems to be well aware of the fact that along with the CRM, any organizations needs to use other applications for enhanced customer engagement. So, it introduced the Salesforce AppExchange which has 2800+ apps-MailChimp, Xero, Quickbooks, DocuSign, AdobeSign to name a few. With help of some of these applications, customers and partners can build/customize parts of an application or page themselves.
- Implementation Time
As Salesforce is a cloud-based platform, the implementation time taken by it is lesser than standard solutions. Its feature-rich applications can be configured easily, thereby lessening the Go-Live timeframe.
Apart from all the above-mentioned benefits, Salesforce provides many solutions to track a customers’ lifecycle. Moreover, it also provides analytics to deliver customizable insights and grab an understanding of the sales team’s performance. These features can help in retaining customers with service and value, creating a sense of collectiveness among customers and stakeholders.
After reading this blog, if you have decided to get Salesforce CRM and looking forward to getting it customized as per your needs, then feel free to ask us for help. At Universal eSolutions, we have a team of talented professions, who can provide you with high-quality services, that too at affordable prices.