Seven Quick and Effective Ways to Drive More Traffic to Your Website

With a continuous increase in the number of organizations switching their business to an online portal, there is a great demand to increase organic traffic to convert. When it comes to achieving the long-term traffic potential, content marketing and SEO are the most effective instruments which naturally lend themselves to compounding returns over time. However, both these strategies are tedious and they take a long time to return the desired return on investment.  But there are still certain rules that can be applied to achieve better results in lesser time. Read on here to know about a few of them:

Guest Post

Guest blogging enhances the marketing message that the blogger is trying to convey and they offer higher credibility to the post. This platform connects you with authorities who already have established audiences. Take Huffington post as an example- its readership is in millions, so if you get your blog published there- chances are higher that you will develop a new set of fan following that will probably convert sooner or later. If your content is authoritative and valuable, you’ll wind up with a strong flow of users to your site that will help you in both content marketing and SEO.

Build Your Social Media Audience

At present, more and more businesses are focusing on enhancing their social media reach and following. It is an effective way to increase brand awareness, partnering with influencers, promoting the content and increasing website traffic. While social audience building can be unpredictable and it takes a lot of effort, but if you maintain your consistency and have your priorities in order, it will certainly be useful in scaling your potential user base. You can emphasize on content marketing to start attracting your audience naturally or ads to funnel traffic directly, but more importantly, you can actually engage with people.

Q and A keyword phrases

This is a surprisingly underrated trick to get organic search traffic to your website. Modern folks often reach the search engines to find answers to their queries by phrasing them that way. Once you find these keywords-strings-phrases-as questions, the next step should be to answer them. You can either write blogs or articles related to the question with a nice web of internal links and related content to keep the audience on the ride.

Throwbacks

This is where you use your older, high ranking content to get some limelight and renew the audience’s attention.  The idea here is to publish some such well-written contents published in the past. Just review and update the post with timely information, and add internal links to redirect related content, and update the Meta tags and description with keyword-rich details.

Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. Inbound marketing is a marketing methodology that is designed to draw potential customers, instead of outwardly pushing a brand with a combination of marketing channels.  In reference to digital marketing, we need to use a combination of inbound marketing channels-most commonly content marketing, SEO, and social media in a creative way.

Inform and Educate

While attractive, enticing content will help you grab visitors, it may not ensure loyalty. In order to build a loyal readership, you should focus on writing content that has an extended shelf life. Just identify your target audience, study their personas, and build some engaging and informative contents that they would love to read. You can create informative content and promote it via Guest Publishing and other well-known, niche-relevant communities.

Repurposing

No doubt, content marketing is the hub of traffic generation, but again, not everyone is a reader and willing to spend minutes poring over something on the internet. Rather, a significant segment of your audience would prefer watching a video or listen to a podcast. This is where transforming a blog post comes into play. A good rule of thumb is –use infographics for social media, data-backed op-eds for LinkedIn, e-books and whitepapers for emails and websites, videos and podcasts for social media and website, and so on.

These were some great ways you can increase traffic to your website, that too without spending a lot of time and effort. But these strategies give their best return when handled professionally. So, delve into the techniques of digital marketing to explore this field. However, if you are not able to do it all yourself, ask us for help. We, at Universal eSolutions, has a dedicated team for SEO, SMO, and content marketing experts who can work together to improve your website’s SERP and organic traffic.

Service Management System- A Way to Ensure Accelerated Digital Transformation

IT Service management has played a significant role in IT industries, enabling them to deliver impactful user experience. It combines a strategic approach to design, deliver, manage and improve the way businesses use information technology (IT). While originally it was designed to provide valuable services to customers in a structured manner, today companies are widely using it across many other functional area. This move towards providing customized, intuitive, and device agnostic experience helps in boosting user satisfaction, optimizing manpower, delivering greater efficiencies, and enabling organizations to access deeper insights from data. It’s true that the rigid forms and rules of IT industry may not suit the operational needs of other business units, HR and Facilities are typically serving the same internal customers, so they can apply the policies of ITSM.

 

When any business unit is selecting new software, there is a real focus on addressing points of pain at the time of implementation. But after the completion of the project, IT teams are forced to reconsider their own system based on requirements presented by other business units. Recently, many IT organizations have adopted a powerful service management solution to automate their business applications. For instance, some reputed automobile companies built single platforms as an enterprise software library to standardize software deployments across corporate offices and plants. This introduced uniformity, reduced license costs, thereby enabling tracking on software use and simplified management.

 

With digital transformation consistently progressing beyond automation, organizations have the opportunity to harness latest technologies including Machine Learning (ML), Artificial Intelligence (AI), IoT, and even Augmented Reality (AR) to drive service management and user experience. This reduces human intervention, errors, optimizes manpower utilization and ensures 24/7 availability of service. Read on here to get certain best practices to deploy service management beyond IT.

 

  • Go for the small wins- Instead of digitalizing the entire organizational functions in one go, you should make small budgetary allocations and ensure successes in a particular area.
  • Ensure you have employees support – This enables rapid adoption of automation and ensures openness to new roles post automation.
  • Adopt an integrated self-service portal – This assists in achieving 24/7 access to information and improved user experience.
  • Get the right solutions partner- Since service management adoption is a slow and consistent process, it’s important to have the right IT solutions provider that could journey you through the process.

With until recently, companies seeking to adopt service management solutions beyond IT had to make huge expenses on building them. But today, feature-rich solutions are available in a ready-to-be-deployed module, that too at affordable prices. With digital becoming the norm, more and more companies are adopting it for gaining a competitive edge. However, if you are still lagging behind, then feel free to ask us for help. Our team of IT solution provider can help with digitize the present office infrastructure to achieve desired results.

How to Avoid Getting Fooled by Digital Marketing Agencies

It’s a strictly profit-oriented world where everyone is looking to make money by hook or crook. You might have noticed how a simple headache is manipulated into a full-blown psychological problem by doctors or how a leak in ceiling requires an expensive rooftop replacement scenario. But how would you know that you are getting fooled in the Digital Marketing agency? As the internet continues to grow, it becomes important for businesses to incorporate their brand strategy. It’s true that entrepreneurs are risk takers by nature, but when it comes to hiring someone to fulfill the digital marketing needs of ones’ company, it’s important to check major aspects. Over the years, more organizations have entered the digital marketing industry which has resulted in the dilution of the quality of work rendered. In such a market, it is tough to find those who are principled proprietors of Digital Marketing and those who are scammers. Here we have shared some tips to avoid being ripped off by any Digital Marketing agency:

 

  • Learn All About Digital Marketing

Digital marketing is a dynamic field as its tools and techniques keep on evolving as per Google Analytics. Even if you want to outsource this service from a third party, it’s important to learn its details as spurious digital marketing agencies may use difficult terms or jargons to throw you off. You don’t have to be an expert in digital marketing, but at least you should have the proficiency to understand what a particular digital marketing agency is charging and how you can make heads or tails of the digital marketing and its various processes.

 

  • Look at the Agency’s Previous Work

Before you schedule the meeting, ask all your prospective Digital Marketing firm to provide you with the list of websites on which they have worked. It’s advisable to make an in-depth analysis of their previous work including the social media websites they set up for clients. Also, ask them whether they achieved considerable results, and if they failed, what were the reasons behind this.

 

  • Check whether it Push One-Size-Fits-All Campaigns

Be wary of companies that offer you set packages for digital marketing services. You should not get fooled by basement bottom pricing tactics as it’s a common tactics that these organizations use to get you hooked. And, once they billed you a few installments, they’ll slowly add on to the original contract price with “unforeseen” expenses. Also, do not sign a contract with any company that is offering you the services at too cheap prices as it’s another way to get you hooked.

 

  • Ask as Many Questions as Possible

You don’t have to become the client who sees all the hard earned dollars flowing out to a digital marketing agency that could not deliver results. Some agencies insist their clients to use a specific tool or subscription because they are earning commission from suppliers for the continued use of the programs. You can be dazzled by the amazing presentation the company will deliver to explain you the benefits of using those tools. In such a scenario, don’t hesitate to ask as many questions as possible and don’t commit to anything until you have given the proposal enough thought.

 

  • Be Wary, if the Agency Guarantees Immediate Results

If an Agency guarantees to take your website on the first page of the Search Engine Results Page after a few months, then that’s not the right place to invest in. The same goes for agencies that assure you of more than 100% guaranteed sales conversions within a limited time. There are no guarantees in Digital Marketing. To get to the top rank of the first page of the SERP requires consistent production of high quality content, a strategic distribution schedule, high-level user engagement and a consistently high performing website. All this is not be a plain-sailing task, and you will be competing with others that may be using similar strategies.

 

It’s true that Digital Marketing is a proven way to effectively promote your business on the Internet. But its growth as a process has opened up the industry to opportunistic agencies that thrives on hypes and underdeliver results. Thus, we suggest you take the time to conduct research on the industry, uncover its best practices and perform due diligence on all Digital Marketing service organizations that want you to sign up with them.

 

Know What 2019 Holds for Data Centers and the Cloud

At blooming of the New Year, when we look back at 2018, there had been a lot of progress in the areas of cloud and on-premise implementation. Due to the advancement in these fields, we are living in a world where everything around us is connected. In fact, digital transformation efforts are already taking nearly every industry by storm. With the introduction of new smart technologies, enterprises are able to manage surges of actionable data that yesterday’s solutions simply cannot handle.

As per a recent estimate, by the end of 2021, the IoT market will grow to nearly $520 billion and almost half of the IT executives will enhance their skills in this area. In 2019, we can witness a lot more in this field. Here we have enlisted some logical assumptions and conclusions based on past evidences. Take a look:

 

  • Edge computing will mature but will need a business model

Cloud computing has dominated IT industry for the last two decades. But in 2019, adoption and maturity of edge computing may take us towards a fully-connected world, thus enabling massive deployment of IoT devices. But the introduction of edge computing raises several challenges, such as identifying the best approaches and practices to integrate with the various cloud, internet of things and network technologies, and closing the employee skills gap. Edge data center startup like Vapor IO is coming out with different models for placement at base stations, and 5G is beginning its national rollout. But it has not be decided yet that who will pays for it- it may fall to cellular providers, or to the electric appliances makers who want connected devices.

 

  • Water cooling will expand

Alphabet’s Google had already introduced liquid cooling in its data centres to maintain the temperature of processors. But water cooling will be soon be adopted by many other companies because CPUs are getting over 200 watts and GPUs are set to hit 300 watts. In such a scenario, air cooling simply doesn’t meet the requirements anymore.  As water is thousands of times more efficient at heat removal than air, Google will soon be using liquid cooling in their data centres.

 

  • More AI to cover for human error

Data centres have numerous parts, including individual servers, the cooling systems, the power system, and the network that connect it all. Until now, these units has been configured manually by expert engineers and once done, they were left alone. But the growing complexity of software has meant that human operators are unable to manage enormous interconnected applications. So, now there is a focus on developing AI that creates software codes itself, which will guarantee more secure and impervious software.

 

  • Data-center growth will continue

The growing adoption of cloud computing has demanded more advanced data centres. Gartner predicts that by the end of 2020, 90 % of IT companies will adopt hybrid infrastructure management capabilities. This trend will bring opportunities for data centre providers that extend beyond traditional business hubs to regional cities. Furthermore, these data centers need to be deployed with advanced infrastructure (convergence for example).

 

  • Microservices and serverless computing will take off

Traditionally, in-house development tools were employed to produce apps for a well-defined user base. But, at present, as devices and platforms became more complex, there have been some radical changes with application architecture. Cloud infrastructure and Docker containers have transformed the lifecycle of enterprise applications. At the same time, serverless computing and microservices are paving the way for more reliable and cost-efficient process of app development.

Apart from all the above-mentioned shifts in cloud and data centres, another major change that we are going to witness in 2019 is the popularity of bare metals that can take a compute environment from the data center to a cloud provider. One of the major benefits of bare-metal cloud is its flexibility. By using it, businesses can meet their unique requirements and troubleshoot applications without having to worry about neighboring virtual machines (VMs).

 

On a final note, we would like to say that cloud computing has a lot to offer in 2019. So, if you have not yet adopted it or looking forward to upgrade the existing one, then contact us for the same. Our team of technical experts will not leave any stone unturned to help you reap the benefits of latest technologies in cloud.