IoT – Transforming the world into a Smarter and Easier Platform


IoT has been one of the biggest trends in IT industry since 2014. The proliferation of Internet-connected devices over the past few years presents a solid framework for analytics. After all, the value of big data stems from its ability to align the frequency of reporting to the pace of business operations. While today, the biggest challenge lies in managing the variety of IoT data, the shift from event-based processing has facilitated real-time/streaming analytics.

The progress of IoT is expected to take us towards a more connected world. But despite this, many are not aware of what IoT really means to them or their economy and how to monetize the immense volume of data generated by the constituents (namely sensors, devices, microchips) of IoT. Let’s look at some of the cases in diverse industries where IoT can be deployed to get a perspective.

1. Fleet management:

Global logistics operators are realizing that by effectively utilizing their fleets, they can save millions of dollars. By having IoT at hands, they can collect real-time data on speed, acceleration, braking, temperature, which will further help them in identifying lacunae and working at them. By using IoT intelligence, logistics companies can make the right use of routes and acceleration patterns that can further affect vehicle performance and fuel usage. In addition to this, it can help them discover the impact of driver performance on a vehicle’s fuel efficiency and maintenance of important parts. Also, by having real-time information about traffic jams, speed traps, and weather conditions, drivers find it easy to plan their route.

2. Real estate/Building management:

With everyday things being connected to the Internet, managers get a lot of opportunities when it comes to handling their tasks. Suppose you are working in a building that adjusts temperature and humidity to suit the people working in your office. This will provide access to designated places, keeping elevators and power outages to a minimum. When analyzed and made actionable, the data received via connected devices provide the opportunity to explore, relate to, and interact with buildings in amazing new ways.

Types of analytics:

The data collected under IoT can be processed and analyzed under two different methodologies-Predictive and Prescriptive analytics.

Predictive analytics utilizes a variety of statistical data to analyse the present trend, which in turn helps enterprises to make predictions about the future. For example, in the fleet management system, we can suggest traffic situation for a particular time on the basis of the past trend. In the fleet management case we mentioned above, predictive analytics can be used to suggest routes that could have traffic jams during a certain period.

The prescriptive analytics goes beyond predictive model by recommending a few course of action and showing the likely outcome of each decision. For example, in the fleet management system, prescriptive analytics can be used to provide a driver with information about various routes and suggesting a suitable route on the basis of that. For example, in the fleet management system, prescriptive analytics can be used to recommend which routes can be avoided by the driver and which route can be taken based on to travel through the recommended route.

Decentralization of Analytics processing: Real-time analytics done over a large tract of data that are streaming in from all connected devices placed at various locations will generate tremendous value with tremendous impact. Also, it would be more efficient to have decentralization of data storage. Also, it would be more efficient to have decentralization of data storage, processing, and analytics.

The Challenge for IoT Analytics providers: There is an emerging challenge before the companies dealing in IoT Analytics due to the new tools that not only allow them to capitalize on their own data but also aggregate sensors data gathered from sensor networks, public and private clouds. Also, they need to come up with techniques to provide embedded predictive and prescriptive analytics services to support the enterprise decision makers in crucial decision processes that reinforce their ability to continuously improve the company’s performance.

Hope the information that we shared here helped you gain a brief insight into IoT. With the advancement of technology, you need to remain updated with emerging techniques. In case you are looking for forward to partner with an IT solutions provider who would help you evolve and grow in this highly competitive world, look no forward than Universal eSolutions. Our team of technical experts can help you with every kind of IT, web, and software-based service, that too at affordable prices.

4 Steps to Accelerate Your Digital Marketing Strategy


In this digital era, B2B marketers have embraced social media as a means to interact with customers. With the right strategy in place, social media can help with every aspect of marketing. Thus, most companies remain active on social media to keep the community talking about their brand and buying their products or services. As social media participation continues to rise year after year, it can be hard to keep up with the most popular platforms, effective strategies, and best practices for growing and engaging audiences online. Needless to say, your audience is spending a considerable chunk of their time on social media websites, and there are many things competing for their attention. If you don’t want to simply get ignored, it’s important to experiment with different techniques. In this write-up, we have shared some ideas that can help you accelerate your digital marketing strategy:
1. Utilize Search Engine Optimization
Search engine optimization (SEO) is constantly evolving. SEO should be a key part of your updated marketing strategy as without it, your content has a much lower chance of being found.
SEO should be an integral part of your updated marketing strategy because, without it, your content has a much lower chance of being found by the audience. Some of the latest SEO changes include: using highly searched keywords for each page, including meaningful backlinks to high domain authority partners, avoiding keyword stuffing and using variations of keywords throughout your content.
2. Create Quality Content
Once you have collected your keywords, the next step is to create high-quality, engaging contents for your audience. Before that, develop a content strategy that would enable your content to be well thought out. Organize frequent brainstorming sessions with your team and discuss your goals for the upcoming years and how your content can complement those efforts. Also, come up with interactive platforms for all the contents that you share as they provide a great way to encourage participation and improve the user experience while helping readers find a solution.
3. Generate Conversion Points
Hooking new customers by presenting exciting offers on the social media platform has been a trend these days. We suggest you be innovative in presenting your promotion strategy. Revisit your current call-to-action and how the offers are presented. Make updates to your CTAs, their placements and the overall strategy to strive for a CTA that converts. Apart from this, make a user-friendly form to encourage more people to fill it.
4. Use Paid Media
Paid media is the best way to boost traffic on your website. No doubt writing valuable content that can address your intended audience’s most asked questions is the best way to attract traffic. But then, the next important thing is to share and distribute it on platforms where your buyers spend time. Social media and Google advertising offer a vast set of targeting options to help your offers reach the right audience.
Tying It All Together
These were some useful ideas that can help you develop a solid digital marketing strategy. Taking your online marketing strategy in a new direction can seem intimidating, but they can ensure good results in no time. In case, you are looking to hire an SEO Expert to carry out your company’s online promotion and brand management in an effective way, then feel free to contact Universal eSolutions.

Know How to Future-proof Your Cloud Adoption Roadmap


Know How to Future-proof Your Cloud Adoption Roadmap? A recent study reveals that in the next decade, overs 75% of organizations will shut down their traditional data centres. Thus, in order to keep pace with the competition, your business should have its nose buried in speeding up its path to cloud technology. Well, a cloud journey must go beyond the routine question: private versus public versus hybrid deployment, refactoring legacy environments for cloud technology, governance issues, and metrics for success. And, to stay ahead, companies need to take an approach that allows them to easily integrate and leverage the latest technologies, such as Artificial Intelligence (AI), machine learning (ML), automation, Blockchain, and the Internet of Things (IoT). Without the integration of these capabilities in cloud, organizations are destined for a technological cul-de-sac.

The good thing is that opting for cloud implementation connect every part of the organization, allowing business to capture, share and analyze data that builds enterprise-wide insights. This, in turn, drives accurate decision-making by unlocking hidden values and stimulating unfettered innovation. With a cloud strategy tightly integrated with emerging technologies, organizations can enhance employee productivity, improve customers’ satisfaction, enhance transparency across the value chain, and meet compliance requirements.
While it’s true that cloud is at the foundation of almost every new IT innovation in the last few years, including internet of things (IoT) and artificial intelligence (AI), it too is changing and improving. So, it’s important to use a future-proof product, where there’s a regular cycle of replacement, updates, and improvement that’s both encouraged, expected and rewarded.

1. Make sure you’re looking at a trend, not just a blip

Business drivers like revenue goals and industry developments are underlying reasons for developing and launching a new IT solution. But this decision should be based on long-term trends, rather than random blips. Effective technology planning should be the collaborated decision of both the IT and business departments. While making IT decisions, it’s important to focus on things that will affect your market in the future. For example, your business may be affected by the implementation of certain types of security measures or your company may also be impacted by a change in the staff management system. Anticipating these trends will help you take important decisions to ensure future-proof cloud technology.

2. Gauge your technology partner’s true capabilities

A 2016 Innotas survey suggests that cloud projects have at least a 50% chance of failure. While it’s hard to point out any single factor, one of the major reasons why cloud projects fail is that the provider’s IT solutions provider is unable to deliver the needed requirements. To avoid such circumstances, you should be meticulous while choosing an IT partner. We suggest you look for the two main qualities i.e., integration and flexibility in a technology partner.

3. Always Outline Your Business Expansion Goals

Defining your business goals is an integral part of identifying your new IT technology. For example, you might be looking forward to expanding your digital marketplace globally or be able to continuously introduce new products and services. Focusing on these factors requires executing an actionable and engaging plan that is consistent with other online markets you wanted to serve.

4. Leave room for instinct and gut-feeling

A good IT strategy sets the metrics for measuring success, but a future-proof cloud adoption plan leaves ample room for gut instincts as well. Some situations call for falling back on your experience and intuition. For instance, it might be difficult to find the right metrics to quantify the quality of user experience your cloud app delivers. Although it can be estimated by tracking the end-user experience on the basis of response times, throughput, and invocation time. But you still need to rely on your intuition to get a handle on how everything falls into place.
It’s true that creating a future-proof cloud implementation plan requires a little work, careful planning, and an understanding of the latest IT trends impacting the market. The ideas outlined above may seem basic on the surface, but they provide a surprisingly rich variety of possibilities. So, try to choose the concepts that would work the best for your future-proofing needs. Also, keep in mind that you do not need to do everything at once to succeed.Take your time and make sure each concept is perfected before moving on to another.
In case you are still not able to plan your organization’s cloud platform and need expert’s assistance to install one that would be perfect to meet your present and future requirements, feel free to contact Best Digital Marketing Company.

Seven Quick and Effective Ways to Drive More Traffic to Your Website


With a continuous increase in the number of organizations switching their business to an online portal, there is a great demand to increase organic traffic to convert. When it comes to achieving the long-term traffic potential, content marketing and SEO are the most effective instruments which naturally lend themselves to compounding returns over time. However, both these strategies are tedious and they take a long time to return the desired return on investment.  But there are still certain rules that can be applied to achieve better results in lesser time. Read on here to know about a few of them:

Guest Post

Guest blogging enhances the marketing message that the blogger is trying to convey and they offer higher credibility to the post. This platform connects you with authorities who already have established audiences. Take Huffington post as an example- its readership is in millions, so if you get your blog published there- chances are higher that you will develop a new set of fan following that will probably convert sooner or later. If your content is authoritative and valuable, you’ll wind up with a strong flow of users to your site that will help you in both content marketing and SEO.

Build Your Social Media Audience

At present, more and more businesses are focusing on enhancing their social media reach and following. It is an effective way to increase brand awareness, partnering with influencers, promoting the content and increasing website traffic. While social audience building can be unpredictable and it takes a lot of effort, but if you maintain your consistency and have your priorities in order, it will certainly be useful in scaling your potential user base. You can emphasize on content marketing to start attracting your audience naturally or ads to funnel traffic directly, but more importantly, you can actually engage with people.

Q and A keyword phrases

This is a surprisingly underrated trick to get organic search traffic to your website. Modern folks often reach the search engines to find answers to their queries by phrasing them that way. Once you find these keywords-strings-phrases-as questions, the next step should be to answer them. You can either write blogs or articles related to the question with a nice web of internal links and related content to keep the audience on the ride.


This is where you use your older, high ranking content to get some limelight and renew the audience’s attention.  The idea here is to publish some such well-written contents published in the past. Just review and update the post with timely information, and add internal links to redirect related content, and update the Meta tags and description with keyword-rich details.

Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. Inbound marketing is a marketing methodology that is designed to draw potential customers, instead of outwardly pushing a brand with a combination of marketing channels.  In reference to digital marketing, we need to use a combination of inbound marketing channels-most commonly content marketing, SEO, and social media in a creative way.

Inform and Educate

While attractive, enticing content will help you grab visitors, it may not ensure loyalty. In order to build a loyal readership, you should focus on writing content that has an extended shelf life. Just identify your target audience, study their personas, and build some engaging and informative contents that they would love to read. You can create informative content and promote it via Guest Publishing and other well-known, niche-relevant communities.


No doubt, content marketing is the hub of traffic generation, but again, not everyone is a reader and willing to spend minutes poring over something on the internet. Rather, a significant segment of your audience would prefer watching a video or listen to a podcast. This is where transforming a blog post comes into play. A good rule of thumb is –use infographics for social media, data-backed op-eds for LinkedIn, e-books and whitepapers for emails and websites, videos and podcasts for social media and website, and so on.

These were some great ways you can increase traffic to your website, that too without spending a lot of time and effort. But these strategies give their best return when handled professionally. So, delve into the techniques of digital marketing to explore this field. However, if you are not able to do it all yourself, ask us for help. We, at Universal eSolutions, has a dedicated team for SEO, SMO, and content marketing experts who can work together to improve your website’s SERP and organic traffic.