Seven Quick and Effective Ways to Drive More Traffic to Your Website

With a continuous increase in the number of organizations switching their business to an online portal, there is a great demand to increase organic traffic to convert. When it comes to achieving the long-term traffic potential, content marketing and SEO are the most effective instruments which naturally lend themselves to compounding returns over time. However, both these strategies are tedious and they take a long time to return the desired return on investment.  But there are still certain rules that can be applied to achieve better results in lesser time. Read on here to know about a few of them:

Guest Post

Guest blogging enhances the marketing message that the blogger is trying to convey and they offer higher credibility to the post. This platform connects you with authorities who already have established audiences. Take Huffington post as an example- its readership is in millions, so if you get your blog published there- chances are higher that you will develop a new set of fan following that will probably convert sooner or later. If your content is authoritative and valuable, you’ll wind up with a strong flow of users to your site that will help you in both content marketing and SEO.

Build Your Social Media Audience

At present, more and more businesses are focusing on enhancing their social media reach and following. It is an effective way to increase brand awareness, partnering with influencers, promoting the content and increasing website traffic. While social audience building can be unpredictable and it takes a lot of effort, but if you maintain your consistency and have your priorities in order, it will certainly be useful in scaling your potential user base. You can emphasize on content marketing to start attracting your audience naturally or ads to funnel traffic directly, but more importantly, you can actually engage with people.

Q and A keyword phrases

This is a surprisingly underrated trick to get organic search traffic to your website. Modern folks often reach the search engines to find answers to their queries by phrasing them that way. Once you find these keywords-strings-phrases-as questions, the next step should be to answer them. You can either write blogs or articles related to the question with a nice web of internal links and related content to keep the audience on the ride.

Throwbacks

This is where you use your older, high ranking content to get some limelight and renew the audience’s attention.  The idea here is to publish some such well-written contents published in the past. Just review and update the post with timely information, and add internal links to redirect related content, and update the Meta tags and description with keyword-rich details.

Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. Inbound marketing is a marketing methodology that is designed to draw potential customers, instead of outwardly pushing a brand with a combination of marketing channels.  In reference to digital marketing, we need to use a combination of inbound marketing channels-most commonly content marketing, SEO, and social media in a creative way.

Inform and Educate

While attractive, enticing content will help you grab visitors, it may not ensure loyalty. In order to build a loyal readership, you should focus on writing content that has an extended shelf life. Just identify your target audience, study their personas, and build some engaging and informative contents that they would love to read. You can create informative content and promote it via Guest Publishing and other well-known, niche-relevant communities.

Repurposing

No doubt, content marketing is the hub of traffic generation, but again, not everyone is a reader and willing to spend minutes poring over something on the internet. Rather, a significant segment of your audience would prefer watching a video or listen to a podcast. This is where transforming a blog post comes into play. A good rule of thumb is –use infographics for social media, data-backed op-eds for LinkedIn, e-books and whitepapers for emails and websites, videos and podcasts for social media and website, and so on.

These were some great ways you can increase traffic to your website, that too without spending a lot of time and effort. But these strategies give their best return when handled professionally. So, delve into the techniques of digital marketing to explore this field. However, if you are not able to do it all yourself, ask us for help. We, at Universal eSolutions, has a dedicated team for SEO, SMO, and content marketing experts who can work together to improve your website’s SERP and organic traffic.

How to Avoid Getting Fooled by Digital Marketing Agencies

It’s a strictly profit-oriented world where everyone is looking to make money by hook or crook. You might have noticed how a simple headache is manipulated into a full-blown psychological problem by doctors or how a leak in ceiling requires an expensive rooftop replacement scenario. But how would you know that you are getting fooled in the Digital Marketing agency? As the internet continues to grow, it becomes important for businesses to incorporate their brand strategy. It’s true that entrepreneurs are risk takers by nature, but when it comes to hiring someone to fulfill the digital marketing needs of ones’ company, it’s important to check major aspects. Over the years, more organizations have entered the digital marketing industry which has resulted in the dilution of the quality of work rendered. In such a market, it is tough to find those who are principled proprietors of Digital Marketing and those who are scammers. Here we have shared some tips to avoid being ripped off by any Digital Marketing agency:

 

  • Learn All About Digital Marketing

Digital marketing is a dynamic field as its tools and techniques keep on evolving as per Google Analytics. Even if you want to outsource this service from a third party, it’s important to learn its details as spurious digital marketing agencies may use difficult terms or jargons to throw you off. You don’t have to be an expert in digital marketing, but at least you should have the proficiency to understand what a particular digital marketing agency is charging and how you can make heads or tails of the digital marketing and its various processes.

 

  • Look at the Agency’s Previous Work

Before you schedule the meeting, ask all your prospective Digital Marketing firm to provide you with the list of websites on which they have worked. It’s advisable to make an in-depth analysis of their previous work including the social media websites they set up for clients. Also, ask them whether they achieved considerable results, and if they failed, what were the reasons behind this.

 

  • Check whether it Push One-Size-Fits-All Campaigns

Be wary of companies that offer you set packages for digital marketing services. You should not get fooled by basement bottom pricing tactics as it’s a common tactics that these organizations use to get you hooked. And, once they billed you a few installments, they’ll slowly add on to the original contract price with “unforeseen” expenses. Also, do not sign a contract with any company that is offering you the services at too cheap prices as it’s another way to get you hooked.

 

  • Ask as Many Questions as Possible

You don’t have to become the client who sees all the hard earned dollars flowing out to a digital marketing agency that could not deliver results. Some agencies insist their clients to use a specific tool or subscription because they are earning commission from suppliers for the continued use of the programs. You can be dazzled by the amazing presentation the company will deliver to explain you the benefits of using those tools. In such a scenario, don’t hesitate to ask as many questions as possible and don’t commit to anything until you have given the proposal enough thought.

 

  • Be Wary, if the Agency Guarantees Immediate Results

If an Agency guarantees to take your website on the first page of the Search Engine Results Page after a few months, then that’s not the right place to invest in. The same goes for agencies that assure you of more than 100% guaranteed sales conversions within a limited time. There are no guarantees in Digital Marketing. To get to the top rank of the first page of the SERP requires consistent production of high quality content, a strategic distribution schedule, high-level user engagement and a consistently high performing website. All this is not be a plain-sailing task, and you will be competing with others that may be using similar strategies.

 

It’s true that Digital Marketing is a proven way to effectively promote your business on the Internet. But its growth as a process has opened up the industry to opportunistic agencies that thrives on hypes and underdeliver results. Thus, we suggest you take the time to conduct research on the industry, uncover its best practices and perform due diligence on all Digital Marketing service organizations that want you to sign up with them.

 

Four Ways Enterprises Can Unleash the Power of Open Source

Enterprises are fast moving towards open source which leads to faster innovation, increased agility, cost savings, enhanced code quality, faster time-to-market, and improved developer retention. As per a research by Gartner, 95% of mainstream organizations leverage open-source assets within their mission-critical IT portfolios. Open Source adoption is definitely the mainstream for some time, but that’s not a new thing; rather IT firms have been using them since 1990. When open source emerged, the primary purpose for adopting it was reducing the total cost of ownership. However, today it competes with proprietary software on innovation, features, quality, and security. So, next-generation companies are using open source software to drive competitive advantage. But if you are still wondering why a company not in the business of software development might more enthusiastically embrace an open source program office, then look at a few potential reasons and then tackle each.

 

Technology influence

Earlier companies that were not specialized in selling software products were unable to influence the development cycles of their software vendors directly. However, open source completely changed the dynamic, and now, IT managers are able to push technology into a chosen direction. With rapidly growing companies, providing leadership in existing open source projects still proved insufficient. Thus, many of them have built highly customized stacks of software for internal use, which spawned entire ecosystems of developers, related projects, and end users that serve to accelerate growth and development. Without such initiatives, each of the engineers would be trying to solve their problems individually.

 

Marketing power

Going hand in hand with technology is one of the most important benefits of using open source atmosphere. Although the term marketing has gained a bad reputation in the corporate world, in case of an open source office, it takes on a different approach. For example- Google’s open source program office didn’t contribute to the Linus Kernel and other projects; rather, it talked about it in keynotes at open source conferences. As a result, Google flourished major influence during the creation of the GPLv3 license.

 

 

Improve internal processes

Having an open source environment at office saves the chances of chaotic internal processes. But a software vendor must assure that their processes don’t step on products they release. After all, a user is more concerned with infringement of intellectual property law. Large companies might face great difficulties in arriving at a consensus if they fail to achieve an active, open source program office to manage and coordinate licensing. If you are wondering why it is so important, then the answer is simple- if diverse teams release software under incompatible licenses, it will prove to be a significant obstacle to achieving improved collaboration.

 

Security

Open source software tends to be less prone to bugs and can be fixed quickly. Let’s understand it by taking the example of the Linux Kernel. Although Android may not be fully open source, they are still a perfect example of Linus Law. What that means is that if more people can see and test a set of code, the more likely any bug can be caught and fixed. This law is the polar opposite to the “security through obscurity” argument that has been used so far.

 

Apart from all the above-mentioned benefits, being a software package created by thousands of developers around the world, open-source software are far better in quality than those developed by a handful of developers. As there are countless brains working to improve the security of open source software, they are bound to have many innovative new features.

Three Simple Ideas for Making Your Website User-Friendly

A user-friendly website is an essential component toward building and promoting a brand. Modern folks are time-cautious and they simply avoid spending even a fraction of minute on any website that takes enough time in loading or does not provide transparent information. But making sure a website is easy-to-navigate is not that easy as it sounds as there are a lot of factors that one needs to consider. In this blog, we have discussed a few elements that are important for making a hassle-free website:

 

Navigation

It’s especially important for e-commerce and educational websites to let their users find the exact information that they are looking for. This can be done by making a menu with easy to follow links. Along with this, adding a drop-down menu will make it easier for customers to go directly to their specific product. However, avoid making the menu too long as it will take a lot of space without being actually useful. Moreover, include a search bar on your website. And, if you carry multiple products in different categories, then break them into smaller categories so they can be easier to find.

 

Another important factor that one needs to keep in mind is that there should be a separate section for promotion. It’s true that online shoppers look for great discount deals. But promotional contents should not be popped on the home page as it becomes irritating to find them while surfing for anything.

 

A major factor for making an easy-to-navigate website is to make it accessible across all platforms, such as cell phones, tablets, computers, and even gaming systems.

 

Design

When it comes to choosing the design of a website, some people go with simple colour schemes, while others say that the more simplistic that more attention it will receive. We suggest you opt for an easy-to-follow theme and accompany it with suitable colors. Also, keep the content and images in the right proportion as long paragraphs and gigantic graphs do not work well unless they are needed. Adding pictures between the paragraphs is a great idea to help the visual learners understand well.

 

While many websites make their homepage quite attractive, their inner pages are of poor quality. Avoid doing this as it will create a bad impression of your brand. Rather, ensure that all pages from the homepage to the product page are visually attractive.

 

Another important factor of designing that will make the website easy-to-navigate is to place the tabs in the right order. Certain tabs including home, about us, services, and industries have to be kept on the top of the page. And, if there is not sufficient space on the top, then place the other tabs like contact, FAQ and privacy policy at the bottom of the page.

 

Audience

Targeting content to consumers is a great way to make your website more appealing. To do this, first, we need to do some research on who is going to buy your products and what’s the most suitable time to sell them. By finding out what your target audience will love to get, you can focus on making your content specific to their needs. But make sure you do not change the content frequently as it may be harder for regulars or new customers to find what they are looking for. Also, if you change your theme, keep track of your traffic and sales with this new design and tweak it weekly until you get the best results.

 

On a final note, we would like to say that you should check the website personally by keeping yourself in consumer’s shoes. It is also important to understand that if your current website design works, then there is no reason to change it. Unnecessary changes may make consumers irritated because they were used to that old format.

 

After reading this blog, if you have decided to make the desired changes for making your website user-friendly, but lack the technical expertise for the same, then take help from our experts. At Universal eSolutions, we have a team of highly-talented website/mobile app developers and designers who can work together to provide you with an easy-to-navigate website, that too at a reasonable price.