Four Ways Enterprises Can Unleash the Power of Open Source

Enterprises are fast moving towards open source which leads to faster innovation, increased agility, cost savings, enhanced code quality, faster time-to-market, and improved developer retention. As per a research by Gartner, 95% of mainstream organizations leverage open-source assets within their mission-critical IT portfolios. Open Source adoption is definitely the mainstream for some time, but that’s not a new thing; rather IT firms have been using them since 1990. When open source emerged, the primary purpose for adopting it was reducing the total cost of ownership. However, today it competes with proprietary software on innovation, features, quality, and security. So, next-generation companies are using open source software to drive competitive advantage. But if you are still wondering why a company not in the business of software development might more enthusiastically embrace an open source program office, then look at a few potential reasons and then tackle each.

 

Technology influence

Earlier companies that were not specialized in selling software products were unable to influence the development cycles of their software vendors directly. However, open source completely changed the dynamic, and now, IT managers are able to push technology into a chosen direction. With rapidly growing companies, providing leadership in existing open source projects still proved insufficient. Thus, many of them have built highly customized stacks of software for internal use, which spawned entire ecosystems of developers, related projects, and end users that serve to accelerate growth and development. Without such initiatives, each of the engineers would be trying to solve their problems individually.

 

Marketing power

Going hand in hand with technology is one of the most important benefits of using open source atmosphere. Although the term marketing has gained a bad reputation in the corporate world, in case of an open source office, it takes on a different approach. For example- Google’s open source program office didn’t contribute to the Linus Kernel and other projects; rather, it talked about it in keynotes at open source conferences. As a result, Google flourished major influence during the creation of the GPLv3 license.

 

 

Improve internal processes

Having an open source environment at office saves the chances of chaotic internal processes. But a software vendor must assure that their processes don’t step on products they release. After all, a user is more concerned with infringement of intellectual property law. Large companies might face great difficulties in arriving at a consensus if they fail to achieve an active, open source program office to manage and coordinate licensing. If you are wondering why it is so important, then the answer is simple- if diverse teams release software under incompatible licenses, it will prove to be a significant obstacle to achieving improved collaboration.

 

Security

Open source software tends to be less prone to bugs and can be fixed quickly. Let’s understand it by taking the example of the Linux Kernel. Although Android may not be fully open source, they are still a perfect example of Linus Law. What that means is that if more people can see and test a set of code, the more likely any bug can be caught and fixed. This law is the polar opposite to the “security through obscurity” argument that has been used so far.

 

Apart from all the above-mentioned benefits, being a software package created by thousands of developers around the world, open-source software are far better in quality than those developed by a handful of developers. As there are countless brains working to improve the security of open source software, they are bound to have many innovative new features.

Three Simple Ideas for Making Your Website User-Friendly

A user-friendly website is an essential component toward building and promoting a brand. Modern folks are time-cautious and they simply avoid spending even a fraction of minute on any website that takes enough time in loading or does not provide transparent information. But making sure a website is easy-to-navigate is not that easy as it sounds as there are a lot of factors that one needs to consider. In this blog, we have discussed a few elements that are important for making a hassle-free website:

 

Navigation

It’s especially important for e-commerce and educational websites to let their users find the exact information that they are looking for. This can be done by making a menu with easy to follow links. Along with this, adding a drop-down menu will make it easier for customers to go directly to their specific product. However, avoid making the menu too long as it will take a lot of space without being actually useful. Moreover, include a search bar on your website. And, if you carry multiple products in different categories, then break them into smaller categories so they can be easier to find.

 

Another important factor that one needs to keep in mind is that there should be a separate section for promotion. It’s true that online shoppers look for great discount deals. But promotional contents should not be popped on the home page as it becomes irritating to find them while surfing for anything.

 

A major factor for making an easy-to-navigate website is to make it accessible across all platforms, such as cell phones, tablets, computers, and even gaming systems.

 

Design

When it comes to choosing the design of a website, some people go with simple colour schemes, while others say that the more simplistic that more attention it will receive. We suggest you opt for an easy-to-follow theme and accompany it with suitable colors. Also, keep the content and images in the right proportion as long paragraphs and gigantic graphs do not work well unless they are needed. Adding pictures between the paragraphs is a great idea to help the visual learners understand well.

 

While many websites make their homepage quite attractive, their inner pages are of poor quality. Avoid doing this as it will create a bad impression of your brand. Rather, ensure that all pages from the homepage to the product page are visually attractive.

 

Another important factor of designing that will make the website easy-to-navigate is to place the tabs in the right order. Certain tabs including home, about us, services, and industries have to be kept on the top of the page. And, if there is not sufficient space on the top, then place the other tabs like contact, FAQ and privacy policy at the bottom of the page.

 

Audience

Targeting content to consumers is a great way to make your website more appealing. To do this, first, we need to do some research on who is going to buy your products and what’s the most suitable time to sell them. By finding out what your target audience will love to get, you can focus on making your content specific to their needs. But make sure you do not change the content frequently as it may be harder for regulars or new customers to find what they are looking for. Also, if you change your theme, keep track of your traffic and sales with this new design and tweak it weekly until you get the best results.

 

On a final note, we would like to say that you should check the website personally by keeping yourself in consumer’s shoes. It is also important to understand that if your current website design works, then there is no reason to change it. Unnecessary changes may make consumers irritated because they were used to that old format.

 

After reading this blog, if you have decided to make the desired changes for making your website user-friendly, but lack the technical expertise for the same, then take help from our experts. At Universal eSolutions, we have a team of highly-talented website/mobile app developers and designers who can work together to provide you with an easy-to-navigate website, that too at a reasonable price.

6 Ideas That IT Companies Can Apply to Scale up their Business in 2019

Every IT Startup sets out to build a great company where employees get along with the goals and work hard towards them. But in reality, most owners find themselves not trusting their people and running around to keep track of everyone’s performance. Such consistent micromanagement leads to making everyone slow and laggard. And, somewhere employees stop bringing their innovative ideas into work. At the heart of this problem is a widespread misconception about what it means to be a company leader. A tech leader need not be laser-focused on building a great product. Rather it’s more important to build a company that manufactures outstanding products. Well, the path to improvement is rarely an easy one. But with proper planning and focus, you’ll be able to lead your business to success. If you’re not sure which tasks to prioritize, try borrowing some of the following ideas from the top technocrats around the world:

 

  • Continue Customer and Industry Research

As technology is speeding up alongside audience expectations, it’s imperative to be consistent in research related to customers’ desires. Being an IT leader, if you want to keep up with audience expectations, you need to do research by analyzing trends and patterns regularly. The more you invest in understanding the behavior of your consumers and your competitors, you will be able to manage your business in a positive way.

 

  • Use of Blockchain Applications

We have already been using blockchain technologies for financial applications. But in the last few years, companies have extended its use to many financial areas too. Using such a network has obvious benefits in terms of security and efficiency. After all, blockchain databases aren’t stored in any single location. Thus, the records stored by it cannot be exploited by hackers.

 

  • Educate Clients about New Technologies

Today, the rate of technological advancements are much faster than what any enterprise is ready to adopt. Amidst all these changes, it’s important to make consumers ready for the change. There are numerous feasible ways to deliver accurate, timely and readily available information to the users, such as web posting, online tutorials, blogging, and product demonstration.

 

  • Reduce Operational Costs

There are numerous ways by which IT companies can reduce their operational cost, leveraging artificial intelligence, optimizing licensing costs, and deploying newer and better hardware to name a few. Apart from this, instead of relying on technology, it might be prudent to shift the responsibilities of certain business practices to another business or consultant.

 

  • Deliver Increasing Value to Clients

Most IT companies sell the same type of products and solutions to their consumers. But to stand apart from the rest, it’s important to be innovative. In the coming years, you can incorporate the components of AI and machine learning to deliver such high-end products to your clients that would help them achieve success. This will help you earn more loyal clients and employees, higher win rates, and longer contract extensions.

 

  • Prepare for Upcoming Tech Sector Changes

At present, technological advancements are happening at a breakneck pace. And, not being a part of these advancements can make you lag behind others. So, make sure you keep on updating your company with these technological advancements. Apart from this, it’s equally important to refine and strengthen your existing products, which in turn drives more revenues and allows you to continue innovations.

 

Last but not least, we suggest you scale for expansion into larger markets by implementing data- and machine learning-driven products. And, try to increase the company’s impact on its local community and people who are disadvantaged. By integrating and implementing tech in these communities, we can look forward to change our community for betterment.

5 Important Reasons to Redesign Your Company’s Website

A website is the backbone of a business that supports the company’s digital marketing efforts. Thus, it’s important that your website gives a clear idea of brand philosophy and what types of products or services you offer. A website’s design actually makes a difference to how your target audience views your company. And, if done right, it can work as a 24/7 salesperson. But if it fails to gain positive outcomes, even after incorporating SEO tactics and constantly feeding it with the right elements, one should consider resigning it. In this blog, we’ve compiled a list of five reasons that should insist one to pull the trigger on a website redesign.

 

  •  It Is Not User-Friendly

At present, every user is likely to visit hundreds of quality websites that facilitate intuitive navigation and instant communication.  So, they are less likely to revisit any website that has a slow load speed and fails to quench their curiosity. As most businesses have a large service range, they would surely want to communicate with everyone. And, if the existing website makes it tough for a user to discover content and understand the company’s offerings, then it’s better to get it resigned.

 

  • Your Website Is Not Responsive

Today, as compared to desktop users, more folks are browsing the internet with their smartphones. So, it’s certainly important to have a mobile-friendly website. After all, nothing might be annoying than exploring a site on which one needs to enlarge each page to read the content or wait for minutes to open another link. So, if such issues are hampering your online reputation, it’s high time to redesign the website.

 

  • It Does Not Accurately Reflect Your Brand

In its long journey, a company may change its brand philosophy and ideologies. And, sometimes, it might redefine its business model and clientele. In such cases, it’s important to modify the current website to align it well with the changes and clearly showcase the services. Remember that it’s 2018 where Internet users are savvy. They can easily construe whether a business is authentic or not.

 

  • It Has Poor Conversions

The main reason for which companies want to have a website is reaching out to a large set of global customers and generating leads. Depending on the nature of the business, it also facilitates direct sales. However, if you are making consistent efforts in marketing activities and there is still a continuous decrease in your online sales or leads, it might indicate the need for changing your website. But make sure that a redesign shouldn’t happen until you understand why your existing site is no longer winning leads.

 

  • Not Aligned With Your Current Marketing Strategy

With time, a company is bound to modify its marketing strategies. Earlier, if it was focusing on getting as many inquiries as possible through the onsite contact form, today, it might try to build authority through blogging and email subscription. But if the website is not geared up for changes, all the marketing efforts will go in vain. So, in case your company is looking forward for any major changes in digital marketing strategy, such as adding robust case studies or a custom quoting engine, then do not stick to adding a bolt-on tools to an outdated website. Rather, create a new website with inbuilt functionalities.

 

It won’t be untrue to say that a website redesign can be a major game changer for a business, but at the same time, it’s important to consider the fact that it requires a lot of investment in terms of money and time. So, this decision should not be taken lightly. As every company is unique, your decision should depend less on trends, and more on whether your website is meeting your requirements or not. At Universal eSolutions, we have a team of highly efficient web designers you can review your current site to redesign an efficient one that would help you achieve your business goals.