How to Avoid Getting Fooled by Digital Marketing Agencies

It’s a strictly profit-oriented world where everyone is looking to make money by hook or crook. You might have noticed how a simple headache is manipulated into a full-blown psychological problem by doctors or how a leak in ceiling requires an expensive rooftop replacement scenario. But how would you know that you are getting fooled in the Digital Marketing agency? As the internet continues to grow, it becomes important for businesses to incorporate their brand strategy. It’s true that entrepreneurs are risk takers by nature, but when it comes to hiring someone to fulfill the digital marketing needs of ones’ company, it’s important to check major aspects. Over the years, more organizations have entered the digital marketing industry which has resulted in the dilution of the quality of work rendered. In such a market, it is tough to find those who are principled proprietors of Digital Marketing and those who are scammers. Here we have shared some tips to avoid being ripped off by any Digital Marketing agency:

 

  • Learn All About Digital Marketing

Digital marketing is a dynamic field as its tools and techniques keep on evolving as per Google Analytics. Even if you want to outsource this service from a third party, it’s important to learn its details as spurious digital marketing agencies may use difficult terms or jargons to throw you off. You don’t have to be an expert in digital marketing, but at least you should have the proficiency to understand what a particular digital marketing agency is charging and how you can make heads or tails of the digital marketing and its various processes.

 

  • Look at the Agency’s Previous Work

Before you schedule the meeting, ask all your prospective Digital Marketing firm to provide you with the list of websites on which they have worked. It’s advisable to make an in-depth analysis of their previous work including the social media websites they set up for clients. Also, ask them whether they achieved considerable results, and if they failed, what were the reasons behind this.

 

  • Check whether it Push One-Size-Fits-All Campaigns

Be wary of companies that offer you set packages for digital marketing services. You should not get fooled by basement bottom pricing tactics as it’s a common tactics that these organizations use to get you hooked. And, once they billed you a few installments, they’ll slowly add on to the original contract price with “unforeseen” expenses. Also, do not sign a contract with any company that is offering you the services at too cheap prices as it’s another way to get you hooked.

 

  • Ask as Many Questions as Possible

You don’t have to become the client who sees all the hard earned dollars flowing out to a digital marketing agency that could not deliver results. Some agencies insist their clients to use a specific tool or subscription because they are earning commission from suppliers for the continued use of the programs. You can be dazzled by the amazing presentation the company will deliver to explain you the benefits of using those tools. In such a scenario, don’t hesitate to ask as many questions as possible and don’t commit to anything until you have given the proposal enough thought.

 

  • Be Wary, if the Agency Guarantees Immediate Results

If an Agency guarantees to take your website on the first page of the Search Engine Results Page after a few months, then that’s not the right place to invest in. The same goes for agencies that assure you of more than 100% guaranteed sales conversions within a limited time. There are no guarantees in Digital Marketing. To get to the top rank of the first page of the SERP requires consistent production of high quality content, a strategic distribution schedule, high-level user engagement and a consistently high performing website. All this is not be a plain-sailing task, and you will be competing with others that may be using similar strategies.

 

It’s true that Digital Marketing is a proven way to effectively promote your business on the Internet. But its growth as a process has opened up the industry to opportunistic agencies that thrives on hypes and underdeliver results. Thus, we suggest you take the time to conduct research on the industry, uncover its best practices and perform due diligence on all Digital Marketing service organizations that want you to sign up with them.

 

Know What 2019 Holds for Data Centers and the Cloud

At blooming of the New Year, when we look back at 2018, there had been a lot of progress in the areas of cloud and on-premise implementation. Due to the advancement in these fields, we are living in a world where everything around us is connected. In fact, digital transformation efforts are already taking nearly every industry by storm. With the introduction of new smart technologies, enterprises are able to manage surges of actionable data that yesterday’s solutions simply cannot handle.

As per a recent estimate, by the end of 2021, the IoT market will grow to nearly $520 billion and almost half of the IT executives will enhance their skills in this area. In 2019, we can witness a lot more in this field. Here we have enlisted some logical assumptions and conclusions based on past evidences. Take a look:

 

  • Edge computing will mature but will need a business model

Cloud computing has dominated IT industry for the last two decades. But in 2019, adoption and maturity of edge computing may take us towards a fully-connected world, thus enabling massive deployment of IoT devices. But the introduction of edge computing raises several challenges, such as identifying the best approaches and practices to integrate with the various cloud, internet of things and network technologies, and closing the employee skills gap. Edge data center startup like Vapor IO is coming out with different models for placement at base stations, and 5G is beginning its national rollout. But it has not be decided yet that who will pays for it- it may fall to cellular providers, or to the electric appliances makers who want connected devices.

 

  • Water cooling will expand

Alphabet’s Google had already introduced liquid cooling in its data centres to maintain the temperature of processors. But water cooling will be soon be adopted by many other companies because CPUs are getting over 200 watts and GPUs are set to hit 300 watts. In such a scenario, air cooling simply doesn’t meet the requirements anymore.  As water is thousands of times more efficient at heat removal than air, Google will soon be using liquid cooling in their data centres.

 

  • More AI to cover for human error

Data centres have numerous parts, including individual servers, the cooling systems, the power system, and the network that connect it all. Until now, these units has been configured manually by expert engineers and once done, they were left alone. But the growing complexity of software has meant that human operators are unable to manage enormous interconnected applications. So, now there is a focus on developing AI that creates software codes itself, which will guarantee more secure and impervious software.

 

  • Data-center growth will continue

The growing adoption of cloud computing has demanded more advanced data centres. Gartner predicts that by the end of 2020, 90 % of IT companies will adopt hybrid infrastructure management capabilities. This trend will bring opportunities for data centre providers that extend beyond traditional business hubs to regional cities. Furthermore, these data centers need to be deployed with advanced infrastructure (convergence for example).

 

  • Microservices and serverless computing will take off

Traditionally, in-house development tools were employed to produce apps for a well-defined user base. But, at present, as devices and platforms became more complex, there have been some radical changes with application architecture. Cloud infrastructure and Docker containers have transformed the lifecycle of enterprise applications. At the same time, serverless computing and microservices are paving the way for more reliable and cost-efficient process of app development.

Apart from all the above-mentioned shifts in cloud and data centres, another major change that we are going to witness in 2019 is the popularity of bare metals that can take a compute environment from the data center to a cloud provider. One of the major benefits of bare-metal cloud is its flexibility. By using it, businesses can meet their unique requirements and troubleshoot applications without having to worry about neighboring virtual machines (VMs).

 

On a final note, we would like to say that cloud computing has a lot to offer in 2019. So, if you have not yet adopted it or looking forward to upgrade the existing one, then contact us for the same. Our team of technical experts will not leave any stone unturned to help you reap the benefits of latest technologies in cloud.

5 Important Reasons to Redesign Your Company’s Website

A website is the backbone of a business that supports the company’s digital marketing efforts. Thus, it’s important that your website gives a clear idea of brand philosophy and what types of products or services you offer. A website’s design actually makes a difference to how your target audience views your company. And, if done right, it can work as a 24/7 salesperson. But if it fails to gain positive outcomes, even after incorporating SEO tactics and constantly feeding it with the right elements, one should consider resigning it. In this blog, we’ve compiled a list of five reasons that should insist one to pull the trigger on a website redesign.

 

  •  It Is Not User-Friendly

At present, every user is likely to visit hundreds of quality websites that facilitate intuitive navigation and instant communication.  So, they are less likely to revisit any website that has a slow load speed and fails to quench their curiosity. As most businesses have a large service range, they would surely want to communicate with everyone. And, if the existing website makes it tough for a user to discover content and understand the company’s offerings, then it’s better to get it resigned.

 

  • Your Website Is Not Responsive

Today, as compared to desktop users, more folks are browsing the internet with their smartphones. So, it’s certainly important to have a mobile-friendly website. After all, nothing might be annoying than exploring a site on which one needs to enlarge each page to read the content or wait for minutes to open another link. So, if such issues are hampering your online reputation, it’s high time to redesign the website.

 

  • It Does Not Accurately Reflect Your Brand

In its long journey, a company may change its brand philosophy and ideologies. And, sometimes, it might redefine its business model and clientele. In such cases, it’s important to modify the current website to align it well with the changes and clearly showcase the services. Remember that it’s 2018 where Internet users are savvy. They can easily construe whether a business is authentic or not.

 

  • It Has Poor Conversions

The main reason for which companies want to have a website is reaching out to a large set of global customers and generating leads. Depending on the nature of the business, it also facilitates direct sales. However, if you are making consistent efforts in marketing activities and there is still a continuous decrease in your online sales or leads, it might indicate the need for changing your website. But make sure that a redesign shouldn’t happen until you understand why your existing site is no longer winning leads.

 

  • Not Aligned With Your Current Marketing Strategy

With time, a company is bound to modify its marketing strategies. Earlier, if it was focusing on getting as many inquiries as possible through the onsite contact form, today, it might try to build authority through blogging and email subscription. But if the website is not geared up for changes, all the marketing efforts will go in vain. So, in case your company is looking forward for any major changes in digital marketing strategy, such as adding robust case studies or a custom quoting engine, then do not stick to adding a bolt-on tools to an outdated website. Rather, create a new website with inbuilt functionalities.

 

It won’t be untrue to say that a website redesign can be a major game changer for a business, but at the same time, it’s important to consider the fact that it requires a lot of investment in terms of money and time. So, this decision should not be taken lightly. As every company is unique, your decision should depend less on trends, and more on whether your website is meeting your requirements or not. At Universal eSolutions, we have a team of highly efficient web designers you can review your current site to redesign an efficient one that would help you achieve your business goals.