Six Tips For a Great Restaurant Website Design


At present, the success of a business is hugely dependent on its online reputation. Consumers have become smarter- they search for reviews and check the ratings before spending time and money on recreational activities. Thus, it is quite important for any company to have an impressive website. When it comes to an effective Restaurant Website Design– the psychology of colours, information architecture, navigation, and content prioritization needs to have quick and easy access. Besides this, when it comes to designing a restaurant website, it’s great to showcase the food and ambience. Apart from this, there are a number of factors that can add spice to a restaurant website design:


Tip 1: Use a Neutral Background Colour


When it comes to designing an eye-catchy website for a restaurant business, most companies rely on bright hues of red, orange, green and yellow. While such colours are helpful in bringing a website in line with one’s identity. But there is a better way to do so, and bright colours should not be used in the background as it hurts eyes. Such websites are really painful to read as clarity is the key to readability. For the best view, kept the background to a light hue of white, blue, or green.


Tip 2: Don’t Use a Splash Page


The second important factor that needs to be considered while finalizing a restaurant website design is to keep the page as clear as possible. And, try to avoid using splashes in any form. While they were really fashionable a few years ago, millennial find such designs too tacky. Also, using splash design is often correlated with putting barriers in the way of potential customers.


Tip 3: Use High-quality photography


It’s really appreciable to use high-quality images featuring the food and interiors of a restaurant. But in case you are looking to use images, makes sure they achieve the desired effect by using HTML and CSS. Also, keep the size of images optimum; otherwise, the website will become too heavy to be loaded easily, especially on mobile phones.


Tip 4: PDF Menus? Forget About It!


Many online websites offer PDF file to look at the menu. But that’s a blunder as asking customers to wait for seeing something can make you lose them. Also, keep in mind that downloading PDF charge a lot for data.  So, rest aside the idea of making your users download something. Rather, it’s better to have a specific page for your website.


Tip 5: Consider Your Choice of Social Networks


There are hundreds of social media websites these days and each of them has a good share of users too. But for a company, it’s not possible to follow their users across so many networks. Although you can experiment with plenty of them in the first instance, then it’s better to narrow your fields.

Needless to say, Facebook is the biggest social network in the world that offers cheap and super effective advertising too. So, don’t miss out on Facebook. The selection of rest platforms, however, are subject to their effectiveness and popularity in your region. By turning your social media followers into brand advocates, you can rapidly grow your fan base, which will, in turn, tempt new customers to try the food at your restaurant.


Tip 6: Don’t Allow Autoplay Options on Your Website


While many business owners feel that having an autoplay video or audio can make a restaurant website design highly attractive, this is far away from the truth. Rather, such websites are quite irritating for users.And, the next thing that they do after having something like that on their screen is hitting a big cross in the top right-hand corner.

On the other hand, keep in mind that adding videos on your website can add a great visual effect to it, but that should be played on request.

Your food and service that you offer to do the best it can to create a positive impression on your customers. But remember the era does not favour words-of-mouth publicity.  It’s time to popularize it via the Internet and having a good-looking restaurant website design is the first step towards it. If you’re not a web designer and you own a restaurant, we can help you out.


At Universal eSolutions, we combine traditional advertising principals with good experimental technique, applied psychology, and behavior analysis to come up with the best methods to drive goals for businesses online.

IoT – Transforming the world into a Smarter and Easier Platform


IoT has been one of the biggest trends in IT industry since 2014. The proliferation of Internet-connected devices over the past few years presents a solid framework for analytics. After all, the value of big data stems from its ability to align the frequency of reporting to the pace of business operations. While today, the biggest challenge lies in managing the variety of IoT data, the shift from event-based processing has facilitated real-time/streaming analytics.

The progress of IoT is expected to take us towards a more connected world. But despite this, many are not aware of what IoT really means to them or their economy and how to monetize the immense volume of data generated by the constituents (namely sensors, devices, microchips) of IoT. Let’s look at some of the cases in diverse industries where IoT can be deployed to get a perspective.

1. Fleet management:

Global logistics operators are realizing that by effectively utilizing their fleets, they can save millions of dollars. By having IoT at hands, they can collect real-time data on speed, acceleration, braking, temperature, which will further help them in identifying lacunae and working at them. By using IoT intelligence, logistics companies can make the right use of routes and acceleration patterns that can further affect vehicle performance and fuel usage. In addition to this, it can help them discover the impact of driver performance on a vehicle’s fuel efficiency and maintenance of important parts. Also, by having real-time information about traffic jams, speed traps, and weather conditions, drivers find it easy to plan their route.

2. Real estate/Building management:

With everyday things being connected to the Internet, managers get a lot of opportunities when it comes to handling their tasks. Suppose you are working in a building that adjusts temperature and humidity to suit the people working in your office. This will provide access to designated places, keeping elevators and power outages to a minimum. When analyzed and made actionable, the data received via connected devices provide the opportunity to explore, relate to, and interact with buildings in amazing new ways.

Types of analytics:

The data collected under IoT can be processed and analyzed under two different methodologies-Predictive and Prescriptive analytics.

Predictive analytics utilizes a variety of statistical data to analyse the present trend, which in turn helps enterprises to make predictions about the future. For example, in the fleet management system, we can suggest traffic situation for a particular time on the basis of the past trend. In the fleet management case we mentioned above, predictive analytics can be used to suggest routes that could have traffic jams during a certain period.

The prescriptive analytics goes beyond predictive model by recommending a few course of action and showing the likely outcome of each decision. For example, in the fleet management system, prescriptive analytics can be used to provide a driver with information about various routes and suggesting a suitable route on the basis of that. For example, in the fleet management system, prescriptive analytics can be used to recommend which routes can be avoided by the driver and which route can be taken based on to travel through the recommended route.

Decentralization of Analytics processing: Real-time analytics done over a large tract of data that are streaming in from all connected devices placed at various locations will generate tremendous value with tremendous impact. Also, it would be more efficient to have decentralization of data storage. Also, it would be more efficient to have decentralization of data storage, processing, and analytics.

The Challenge for IoT Analytics providers: There is an emerging challenge before the companies dealing in IoT Analytics due to the new tools that not only allow them to capitalize on their own data but also aggregate sensors data gathered from sensor networks, public and private clouds. Also, they need to come up with techniques to provide embedded predictive and prescriptive analytics services to support the enterprise decision makers in crucial decision processes that reinforce their ability to continuously improve the company’s performance.

Hope the information that we shared here helped you gain a brief insight into IoT. With the advancement of technology, you need to remain updated with emerging techniques. In case you are looking for forward to partner with an IT solutions provider who would help you evolve and grow in this highly competitive world, look no forward than Universal eSolutions. Our team of technical experts can help you with every kind of IT, web, and software-based service, that too at affordable prices.

4 Steps to Accelerate Your Digital Marketing Strategy


In this digital era, B2B marketers have embraced social media as a means to interact with customers. With the right strategy in place, social media can help with every aspect of marketing. Thus, most companies remain active on social media to keep the community talking about their brand and buying their products or services. As social media participation continues to rise year after year, it can be hard to keep up with the most popular platforms, effective strategies, and best practices for growing and engaging audiences online. Needless to say, your audience is spending a considerable chunk of their time on social media websites, and there are many things competing for their attention. If you don’t want to simply get ignored, it’s important to experiment with different techniques. In this write-up, we have shared some ideas that can help you accelerate your digital marketing strategy:
1. Utilize Search Engine Optimization
Search engine optimization (SEO) is constantly evolving. SEO should be a key part of your updated marketing strategy as without it, your content has a much lower chance of being found.
SEO should be an integral part of your updated marketing strategy because, without it, your content has a much lower chance of being found by the audience. Some of the latest SEO changes include: using highly searched keywords for each page, including meaningful backlinks to high domain authority partners, avoiding keyword stuffing and using variations of keywords throughout your content.
2. Create Quality Content
Once you have collected your keywords, the next step is to create high-quality, engaging contents for your audience. Before that, develop a content strategy that would enable your content to be well thought out. Organize frequent brainstorming sessions with your team and discuss your goals for the upcoming years and how your content can complement those efforts. Also, come up with interactive platforms for all the contents that you share as they provide a great way to encourage participation and improve the user experience while helping readers find a solution.
3. Generate Conversion Points
Hooking new customers by presenting exciting offers on the social media platform has been a trend these days. We suggest you be innovative in presenting your promotion strategy. Revisit your current call-to-action and how the offers are presented. Make updates to your CTAs, their placements and the overall strategy to strive for a CTA that converts. Apart from this, make a user-friendly form to encourage more people to fill it.
4. Use Paid Media
Paid media is the best way to boost traffic on your website. No doubt writing valuable content that can address your intended audience’s most asked questions is the best way to attract traffic. But then, the next important thing is to share and distribute it on platforms where your buyers spend time. Social media and Google advertising offer a vast set of targeting options to help your offers reach the right audience.
Tying It All Together
These were some useful ideas that can help you develop a solid digital marketing strategy. Taking your online marketing strategy in a new direction can seem intimidating, but they can ensure good results in no time. In case, you are looking to hire an SEO Expert to carry out your company’s online promotion and brand management in an effective way, then feel free to contact Universal eSolutions.

Know How to Future-proof Your Cloud Adoption Roadmap


Know How to Future-proof Your Cloud Adoption Roadmap? A recent study reveals that in the next decade, overs 75% of organizations will shut down their traditional data centres. Thus, in order to keep pace with the competition, your business should have its nose buried in speeding up its path to cloud technology. Well, a cloud journey must go beyond the routine question: private versus public versus hybrid deployment, refactoring legacy environments for cloud technology, governance issues, and metrics for success. And, to stay ahead, companies need to take an approach that allows them to easily integrate and leverage the latest technologies, such as Artificial Intelligence (AI), machine learning (ML), automation, Blockchain, and the Internet of Things (IoT). Without the integration of these capabilities in cloud, organizations are destined for a technological cul-de-sac.

The good thing is that opting for cloud implementation connect every part of the organization, allowing business to capture, share and analyze data that builds enterprise-wide insights. This, in turn, drives accurate decision-making by unlocking hidden values and stimulating unfettered innovation. With a cloud strategy tightly integrated with emerging technologies, organizations can enhance employee productivity, improve customers’ satisfaction, enhance transparency across the value chain, and meet compliance requirements.
While it’s true that cloud is at the foundation of almost every new IT innovation in the last few years, including internet of things (IoT) and artificial intelligence (AI), it too is changing and improving. So, it’s important to use a future-proof product, where there’s a regular cycle of replacement, updates, and improvement that’s both encouraged, expected and rewarded.

1. Make sure you’re looking at a trend, not just a blip

Business drivers like revenue goals and industry developments are underlying reasons for developing and launching a new IT solution. But this decision should be based on long-term trends, rather than random blips. Effective technology planning should be the collaborated decision of both the IT and business departments. While making IT decisions, it’s important to focus on things that will affect your market in the future. For example, your business may be affected by the implementation of certain types of security measures or your company may also be impacted by a change in the staff management system. Anticipating these trends will help you take important decisions to ensure future-proof cloud technology.

2. Gauge your technology partner’s true capabilities

A 2016 Innotas survey suggests that cloud projects have at least a 50% chance of failure. While it’s hard to point out any single factor, one of the major reasons why cloud projects fail is that the provider’s IT solutions provider is unable to deliver the needed requirements. To avoid such circumstances, you should be meticulous while choosing an IT partner. We suggest you look for the two main qualities i.e., integration and flexibility in a technology partner.

3. Always Outline Your Business Expansion Goals

Defining your business goals is an integral part of identifying your new IT technology. For example, you might be looking forward to expanding your digital marketplace globally or be able to continuously introduce new products and services. Focusing on these factors requires executing an actionable and engaging plan that is consistent with other online markets you wanted to serve.

4. Leave room for instinct and gut-feeling

A good IT strategy sets the metrics for measuring success, but a future-proof cloud adoption plan leaves ample room for gut instincts as well. Some situations call for falling back on your experience and intuition. For instance, it might be difficult to find the right metrics to quantify the quality of user experience your cloud app delivers. Although it can be estimated by tracking the end-user experience on the basis of response times, throughput, and invocation time. But you still need to rely on your intuition to get a handle on how everything falls into place.
It’s true that creating a future-proof cloud implementation plan requires a little work, careful planning, and an understanding of the latest IT trends impacting the market. The ideas outlined above may seem basic on the surface, but they provide a surprisingly rich variety of possibilities. So, try to choose the concepts that would work the best for your future-proofing needs. Also, keep in mind that you do not need to do everything at once to succeed.Take your time and make sure each concept is perfected before moving on to another.
In case you are still not able to plan your organization’s cloud platform and need expert’s assistance to install one that would be perfect to meet your present and future requirements, feel free to contact Best Digital Marketing Company.