Three Simple Ideas for Making Your Website User-Friendly

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A user-friendly website is an essential component toward building and promoting a brand. Modern folks are time-cautious and they simply avoid spending even a fraction of minute on any website that takes enough time in loading or does not provide transparent information. But making sure a website is easy-to-navigate is not that easy as it sounds as there are a lot of factors that one needs to consider. In this blog, we have discussed a few elements that are important for making a hassle-free website:

 

Navigation

It’s especially important for e-commerce and educational websites to let their users find the exact information that they are looking for. This can be done by making a menu with easy to follow links. Along with this, adding a drop-down menu will make it easier for customers to go directly to their specific product. However, avoid making the menu too long as it will take a lot of space without being actually useful. Moreover, include a search bar on your website. And, if you carry multiple products in different categories, then break them into smaller categories so they can be easier to find.

 

Another important factor that one needs to keep in mind is that there should be a separate section for promotion. It’s true that online shoppers look for great discount deals. But promotional contents should not be popped on the home page as it becomes irritating to find them while surfing for anything.

 

A major factor for making an easy-to-navigate website is to make it accessible across all platforms, such as cell phones, tablets, computers, and even gaming systems.

 

Design

When it comes to choosing the design of a website, some people go with simple colour schemes, while others say that the more simplistic that more attention it will receive. We suggest you opt for an easy-to-follow theme and accompany it with suitable colors. Also, keep the content and images in the right proportion as long paragraphs and gigantic graphs do not work well unless they are needed. Adding pictures between the paragraphs is a great idea to help the visual learners understand well.

 

While many websites make their homepage quite attractive, their inner pages are of poor quality. Avoid doing this as it will create a bad impression of your brand. Rather, ensure that all pages from the homepage to the product page are visually attractive.

 

Another important factor of designing that will make the website easy-to-navigate is to place the tabs in the right order. Certain tabs including home, about us, services, and industries have to be kept on the top of the page. And, if there is not sufficient space on the top, then place the other tabs like contact, FAQ and privacy policy at the bottom of the page.

 

Audience

Targeting content to consumers is a great way to make your website more appealing. To do this, first, we need to do some research on who is going to buy your products and what’s the most suitable time to sell them. By finding out what your target audience will love to get, you can focus on making your content specific to their needs. But make sure you do not change the content frequently as it may be harder for regulars or new customers to find what they are looking for. Also, if you change your theme, keep track of your traffic and sales with this new design and tweak it weekly until you get the best results.

 

On a final note, we would like to say that you should check the website personally by keeping yourself in consumer’s shoes. It is also important to understand that if your current website design works, then there is no reason to change it. Unnecessary changes may make consumers irritated because they were used to that old format.

 

After reading this blog, if you have decided to make the desired changes for making your website user-friendly, but lack the technical expertise for the same, then take help from our experts. At Universal eSolutions, we have a team of highly-talented website/mobile app developers and designers who can work together to provide you with an easy-to-navigate website, that too at a reasonable price.

Know Why Your Business Should Use Salesforce

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While there are many CRM software available in the market, Salesforce has consistently ranked the best since the last nine years. With an impressive performance in 2016, 2017, and 2018, it is set enlarge its customer base in 2019. Well, the depth of functionalities that it offers and its user-friendly features make it so popular among sales professions. From being the world’s leading cloud-based CRM software, it has evolved into one of the most innovative and comprehensive CRM solutions, capable of addressing all business needs. Let’s take a look at some most important reasons that most businesses are opting for this CRM software, despite having many other cheaper alternatives in hand.

 

  • Ease of use

Salesforce is easy to install and offers many features and functionalities that are simple to use. During the implementation process, the Admin can configure it as per the business process. And by using it, business managers can get a 360-degree view of every customer, which in turn helps them to make a better business decision.

 

  • Customizability

Salesforce is highly customizable as per the unique business needs.  While a majority of requirements can be managed through configuration, sometimes one needs to extend the existing functionalities. For customizing Salesforce application, it’s essential to have technical expertise in Apex Code and Visualforce pages. The custom fields, 3rd party Salesforce extensions, and objects make it easy to customize. And, Salesforce CRM can be optimized with time to meet the evolving demands. It can be customized to modify and adapt to all future specifications.

 

  • Reports

Salesforce CRM software can help the sales rep of a company to analyze their account for a while, opportunities present in the pipeline, products they have sold, and completed tasks. The data provided by it can be useful in measuring the company’s performance on the basis of several parameters.

 

  • Continuous Improvement and Innovation

The Salesforce team works consistently toward building its solutions better. Thus, they keep on incorporating new features on the basis of customer feedback. This organization is focused on releasing new versions to drive their reputation for product functionality and customer satisfaction.

 

  • AppExchange

The team of Salesforce seems to be well aware of the fact that along with the CRM, any organizations needs to use other applications for enhanced customer engagement. So, it introduced the Salesforce AppExchange which has 2800+ apps-MailChimp, Xero, Quickbooks, DocuSign, AdobeSign to name a few. With help of some of these applications, customers and partners can build/customize parts of an application or page themselves.

 

  • Implementation Time

As Salesforce is a cloud-based platform, the implementation time taken by it is lesser than standard solutions. Its feature-rich applications can be configured easily, thereby lessening the Go-Live timeframe.

 

Apart from all the above-mentioned benefits, Salesforce provides many solutions to track a customers’ lifecycle. Moreover, it also provides analytics to deliver customizable insights and grab an understanding of the sales team’s performance. These features can help in retaining customers with service and value, creating a sense of collectiveness among customers and stakeholders.

 

After reading this blog, if you have decided to get Salesforce CRM and looking forward to getting it customized as per your needs, then feel free to ask us for help. At Universal eSolutions, we have a team of talented professions, who can provide you with high-quality services, that too at affordable prices.

6 Ideas That IT Companies Can Apply to Scale up their Business in 2019

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Every IT Startup sets out to build a great company where employees get along with the goals and work hard towards them. But in reality, most owners find themselves not trusting their people and running around to keep track of everyone’s performance. Such consistent micromanagement leads to making everyone slow and laggard. And, somewhere employees stop bringing their innovative ideas into work. At the heart of this problem is a widespread misconception about what it means to be a company leader. A tech leader need not be laser-focused on building a great product. Rather it’s more important to build a company that manufactures outstanding products. Well, the path to improvement is rarely an easy one. But with proper planning and focus, you’ll be able to lead your business to success. If you’re not sure which tasks to prioritize, try borrowing some of the following ideas from the top technocrats around the world:

 

  • Continue Customer and Industry Research

As technology is speeding up alongside audience expectations, it’s imperative to be consistent in research related to customers’ desires. Being an IT leader, if you want to keep up with audience expectations, you need to do research by analyzing trends and patterns regularly. The more you invest in understanding the behavior of your consumers and your competitors, you will be able to manage your business in a positive way.

 

  • Use of Blockchain Applications

We have already been using blockchain technologies for financial applications. But in the last few years, companies have extended its use to many financial areas too. Using such a network has obvious benefits in terms of security and efficiency. After all, blockchain databases aren’t stored in any single location. Thus, the records stored by it cannot be exploited by hackers.

 

  • Educate Clients about New Technologies

Today, the rate of technological advancements are much faster than what any enterprise is ready to adopt. Amidst all these changes, it’s important to make consumers ready for the change. There are numerous feasible ways to deliver accurate, timely and readily available information to the users, such as web posting, online tutorials, blogging, and product demonstration.

 

  • Reduce Operational Costs

There are numerous ways by which IT companies can reduce their operational cost, leveraging artificial intelligence, optimizing licensing costs, and deploying newer and better hardware to name a few. Apart from this, instead of relying on technology, it might be prudent to shift the responsibilities of certain business practices to another business or consultant.

 

  • Deliver Increasing Value to Clients

Most IT companies sell the same type of products and solutions to their consumers. But to stand apart from the rest, it’s important to be innovative. In the coming years, you can incorporate the components of AI and machine learning to deliver such high-end products to your clients that would help them achieve success. This will help you earn more loyal clients and employees, higher win rates, and longer contract extensions.

 

  • Prepare for Upcoming Tech Sector Changes

At present, technological advancements are happening at a breakneck pace. And, not being a part of these advancements can make you lag behind others. So, make sure you keep on updating your company with these technological advancements. Apart from this, it’s equally important to refine and strengthen your existing products, which in turn drives more revenues and allows you to continue innovations.

 

Last but not least, we suggest you scale for expansion into larger markets by implementing data- and machine learning-driven products. And, try to increase the company’s impact on its local community and people who are disadvantaged. By integrating and implementing tech in these communities, we can look forward to change our community for betterment.

5 Important Reasons to Redesign Your Company’s Website

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A website is the backbone of a business that supports the company’s digital marketing efforts. Thus, it’s important that your website gives a clear idea of brand philosophy and what types of products or services you offer. A website’s design actually makes a difference to how your target audience views your company. And, if done right, it can work as a 24/7 salesperson. But if it fails to gain positive outcomes, even after incorporating SEO tactics and constantly feeding it with the right elements, one should consider resigning it. In this blog, we’ve compiled a list of five reasons that should insist one to pull the trigger on a website redesign.

 

  •  It Is Not User-Friendly

At present, every user is likely to visit hundreds of quality websites that facilitate intuitive navigation and instant communication.  So, they are less likely to revisit any website that has a slow load speed and fails to quench their curiosity. As most businesses have a large service range, they would surely want to communicate with everyone. And, if the existing website makes it tough for a user to discover content and understand the company’s offerings, then it’s better to get it resigned.

 

  • Your Website Is Not Responsive

Today, as compared to desktop users, more folks are browsing the internet with their smartphones. So, it’s certainly important to have a mobile-friendly website. After all, nothing might be annoying than exploring a site on which one needs to enlarge each page to read the content or wait for minutes to open another link. So, if such issues are hampering your online reputation, it’s high time to redesign the website.

 

  • It Does Not Accurately Reflect Your Brand

In its long journey, a company may change its brand philosophy and ideologies. And, sometimes, it might redefine its business model and clientele. In such cases, it’s important to modify the current website to align it well with the changes and clearly showcase the services. Remember that it’s 2018 where Internet users are savvy. They can easily construe whether a business is authentic or not.

 

  • It Has Poor Conversions

The main reason for which companies want to have a website is reaching out to a large set of global customers and generating leads. Depending on the nature of the business, it also facilitates direct sales. However, if you are making consistent efforts in marketing activities and there is still a continuous decrease in your online sales or leads, it might indicate the need for changing your website. But make sure that a redesign shouldn’t happen until you understand why your existing site is no longer winning leads.

 

  • Not Aligned With Your Current Marketing Strategy

With time, a company is bound to modify its marketing strategies. Earlier, if it was focusing on getting as many inquiries as possible through the onsite contact form, today, it might try to build authority through blogging and email subscription. But if the website is not geared up for changes, all the marketing efforts will go in vain. So, in case your company is looking forward for any major changes in digital marketing strategy, such as adding robust case studies or a custom quoting engine, then do not stick to adding a bolt-on tools to an outdated website. Rather, create a new website with inbuilt functionalities.

 

It won’t be untrue to say that a website redesign can be a major game changer for a business, but at the same time, it’s important to consider the fact that it requires a lot of investment in terms of money and time. So, this decision should not be taken lightly. As every company is unique, your decision should depend less on trends, and more on whether your website is meeting your requirements or not. At Universal eSolutions, we have a team of highly efficient web designers you can review your current site to redesign an efficient one that would help you achieve your business goals.