iPhone vs. Android: Which One Is a Better Choice and Why?


Smartphones have existed for a long time now. And, we have also experienced the paradigm shift that they have brought to our lifestyle- both negatively and positively. Today, they are available in two major platforms: Google’s Android and Apple’s iOS. While Android has been dominating the industry by virtue of its affordable price range, Apple has ruled a particular section of society due to its security features and brand reputation. Over the years, both the operating systems have been updating their software and hardware features. They have far more in common than what divides, but there are some important differences that makes one better than another. In this blog, we’re pitting Android against iOS in several categories.


1)    Affordability

Apple has always made news with its higher price bracket. It starts at $800, which is definitely an expensive choice. However, the price is not a big deal if you book your iPhone at affordable EMI options. And, if you want you can also buy a refurbished or second-hand model that would be available at a 50% discount. But if you are looking for similar features as that of Apple’s phone, but at much affordable price, then there are a wide variety of android phones to choose from. But not all android phones are cheap and if you are really looking for a better option to splurge your money, then there are no shortage of options, Google’s Pixel 2 phones and Samsung’s Galaxy Note line to name a few.


2)    App Store

It’s true that neither Google’s Play Store nor Apple’s App Store can perfectly store the millions of apps. But Apple’s redesigned App Store in iOS 11 provides a better browsing experience. It allows the user to search easily and find curated recommendations. By using it, the user can queue and install apps from the web browser on your PC. While there are some questionable apps for both iPhone and Androids, but Apple is stricter about blocking certain poor-quality apps. Also, it’s easier to sideload apps on Android as Apple is opposed to third-party app stores.


3)    Battery Life and Charging

It’s hard to compare the battery life of the two types of smartphones because there is no common hardware. When we talk about mAh capacity rating (the storage capacity available for a particular battery), then most iOS devices are optimized to squeeze the most out of the battery. But these days, you can also find some Android devices with a bigger battery that will easily outlast the iPhone. Both Android and iOS allow users to check the battery usage at a glance, broken down by the app, but Android gives a better estimate of how much battery is left.


4)    Customizability

With an Android phone, a user can choose any theme, set up any layout on the home screen, add widgets, shortcuts, and even choose the entire user interface with launchers. On the other hand, an iOS allows limited customization, such as the change in background and there’s little support for widgets. This is a major factor that people choose to buy an Android over iOS.


5)    Security

Android is much behind the scene when it comes to protection from vulnerable hacks like Heartbleed and Stagefright because millions of Android phones are still using outdated software. Apple has already made its position among corporate employees, owing to its improved security features, most notably with Touch ID and FaceID in the iPhone X. Apart from this, Apple prioritizes privacy, so the user need not worry about the security breach. On the other hand, Android encrypts some data, but your privacy is less protected.


After reading the above-mentioned points, you might have decided which one will be a better investment. Well, numerically speaking most commoners prefer Android because of its user-friendliness and affordability. But people who prefer security and accessibility features, always go with iOS devices. Also, if battery life is top of your list and you want customizability, then choose Android. Well, both Android and iOS are feature-packed platforms with far more similarities than differences, and we can heartily recommend either.

Four Tips to Creating an Exceptional Customer Journey with Your Website


In this age of e-commerce, no business can sustain without creating its online presence. As search engines evaluate minute details for fetching a search result, it’s important to design every website accordingly. From content to images, each entity of a web page plays a significant role in enhancing the customer experience, which in turn decides the brand’s ability to attract and retain users. Remember the first impression is everything and a user is more likely to become a customer when you offer them an exceptional experience. Well, if you want to make your website stand out from the rest, then it’s vital to focus on its design. In this write-up, we have discussed some simple yet effective tips following which you can take your brand image to the next level. Take a look:


Understand who your customers are

If you understands the unique needs of the customers and what they desire for, then you have won the half race. A simple step toward this is to bring to life the different types of customers and prospective buyers. You can create a database containing the different customer personas and their personal details. For example, if you’re running an e-commerce website that deals with beauty products, then it would be important to categorize women and men of different age groups and cultural background to present them with the more personalized shopping experience.


Create an emotional connection with your customers

Digital marketing experts say that the best customer experiences are created when companies make an effort to connect with the customer and make them feel valuable. Well, creating a personal connection is not limited to sending common emails and messages. Rather, you should make an effort to peek into the mind of every potent buyer and send personal messages that can make them feel loyal toward the company. For example, these days, many insurance companies send gifts and greeting cards to their clients on special occasions like wedding anniversary and birthday.  As per a data by the Journal of Consumer Research, more than 50% of customer experiences are based on emotions. And, clients who become emotionally attached to a particular brand are three times more likely to re-purchase, promote the brand, and are less likely to shop around.


Draft your ideal customer journey map

The homepage of a website is equivalent to a business card. Its first look can impress or drive away a customer. Thus, you must work toward improving its features. You may make use of Google Analytics to evaluate which of your pages perform well and make improvements when needed. For example, if you realize that your target audience is more interested in watching videos than reading blogs, then it’s rational to build a ‘vlog’ page separately. Apart from this, try creating personalized home feeds that would point the reader in the right direction, thereby increasing awareness, and driving actions.


Capture customer feedback in real time

No matter how much you work toward delivering a wow customer experience, you cannot go ahead unless you have strong assessment tool. And, in this regard, it’s important to seek customers’ feedback on a timely basis. One simple idea to do this without making any extra effort is using a variety of automated tools through email and calls. However, if you want to have a more insightful feedback, then it’s better to make outbound calls. Well, instead of deploying this technology to a few contact channels , we suggest you use many of them because this will increases the likelihood of responding. This approach can also assist you in the recovery of dissatisfied customers within minutes to support a business’s customer retention strategies.


By delivering perfect online buying experience you can grow your business 14 percent faster than the laggards. It builds trust and authority which in turn helps in the lead creation and developing customers’ loyalty. On a final note, we recommend you to make them feel comfortable when they visit your site as this will instill confidence in them and make them more loyal to your brand. With these tips in mind, you will surely create a better user experience for your potential and existing customers. However, if you are not able to do so, feel free to take help from our digital marketing experts.