Know What SEO Can Do for Your Business Growth


At present, many traditional businesses have opted for online handles and many startups are setting their feet through e-commerce. So certainly, there is a perfect competition in the internet world that demands each organization to make some extra effort to dictate their online presence. And, in this context, SEO is unarguably the best way to connect with the target customers. But many business owners still fail to understand its significance. If you share a similar story, then don’t worry as we are here to explain what SEO can do to enable your business growth. Well, in layman terms search engine optimization is the process of using the website content and images in order to optimize websites for search engines, and thus improve their rankings. To be precise, you must understand today 44% of the entire world population search on the internet for every little requirement. But they generally visit the top ranking websites in their search list. As the job of a search engine is to locate the most relevant links utilizing the user’s information. So, simply put, if you are not engaged in SEO, you will lag behind your competitors. As a result, you will fail to gain sufficient customers. Read on further to know what a good SEO service can do for your company:


  • Driving Relevant Audience with High Conversion Rates

Search engines like Google usually look for many details when it comes to showing the results of any search. By use of certain tools and techniques, SEO experts can find out how big a market is and what users are searching for. Using these data, they can modify your website accordingly, which in turn helps in driving the highly targeted audience to your website which generally results in lead conversion. A recent survey suggests that lead conservation from digital marketing is far more than marketing or advertising strategy (source internet).


  • SEO Can Increase Offline Sales

Modern folks are more inclined toward online shopping. But apart from looking for big e-commerce giants, they also search for local businesses to buy their products offline. This is another reason that you should not ignore SEO if you are a business owner. Otherwise, you won’t be able to reach potential customers. For store owners, having an SEO enabled website is like having a salesman who works 24/7 to promote your business.


  • SEO is the Most Cost-Effective Marketing Strategy

Businesses generally splurge hundreds of dollars to advertise their products or services through mass media platforms, campaigning, and participating in trade shows. But they can significantly cut this cost by embracing SEO. It helps in driving highly targeted traffic that means it provides good returns on investment. Also, an effective SEO campaign can remain functional even when you shut your SEO campaign for weeks, months, or years. In fact, SEO is far better than PPC campaigns. As per a data, about 25% of traffic is generally attracted by PPC campaigns which owe 80% of the marketing budget. On the other hand, SEO drives 75% of traffic but occupies only 15% of the marketing budget.


  • SEO Helps Build Trust & Authority

It’s human nature to consider to top rankers as worthy. Whether it’s a class test or an international sports tournament, everyone applauds winners, recognize the runner-ups, but no one cares about other participants, no matter how well they performed. This theory works similarly with search engine rankers. The first rankers attract 35% of total search traffic, the 2nd rank holder achieves 13% of it, and the third one gets about 9% of traffic.  Being in the first few positions helps people to recognize your brand, which in turn results in more traffic and lead conversion.


Apart from all the above-mentioned benefits, SEO campaign can accelerate your brand building efforts very effectively. This is because when customers visit a site and become satisfied with the products that have been purchased, they are likely to shop again and share their positive experience with their friends. In this way, SEO helps in turning the first impression into a long-lasting recall. If after reading this blog you are convinced of getting SEO services for your website, then look no forward than Universal eSolutions. Our professionals will provide you with the most effective and custom-made services for your website, that too at affordable prices.


Four Major Reasons That Are Making Companies Opt for BPO Services


With evolving technologies and consumer’s demand, both public and private firms are facing numerous challenges. And thus, they are approaching business process outsourcing (BPO) for solutions.  Outsourcing refers to the way in which any company entrusts its functions to another firm which is placed at an offshore location. While a few years back, BPOs were handling simple business projects on a temporary basis, today they are also managing many complex and challenging tasks. By having experts to manage some of the critical business processes, it becomes easier for companies to focus on more valuable tasks. Along with this, it helps them in improving their overall business outcome.

The most apparent benefit of using business process outsourcing service is reducing the cost of operations. As per a data, a company can save up to 60% by delegating works to an organization based in Asia. Moreover, outsourcing eliminates the need for investment in infrastructure. Plus, the quality of service is high. But getting high-end service at reasonable prices is not the only benefit that comes with outsourcing as there are a lot more to the list, such as:


Increased efficiency

By assigning business needs to an outsourcing partner, organizations can increase the productivity and efficiency in the process, which in turn contribute to the bottom-line of the company. This is because most outsourcing firms have a pool of highly experienced professionals who leave no stone unturned to deliver high-quality service, that too within a set timeframe.


Focus on core areas

As every entity in the business world is continuously evolving, an organization can only survive when it can keep pace with the rest. And, ones who resolutely focus on their customers’ demands can get ahead. Thus, anything that doesn’t contribute to the customer’s obsession should be outsourced. For example, if there is a software development company, it can outsource major non-core business functions like accountancy and customer support to any third party. In this way, it will have more time to focus on customers’ demands regarding the website’s designing and development.


Access to skilled resources

Human resource management is one of the most expensive and tedious functions of an organization. But by having an outsourcing partner, you need not bother about hiring and improving employee’s productivity.  At the same time, all your operation will go smoothly. A human resource outsourcing firm can help you achieve business outcomes through tailored human resource solutions. Moreover, their highly experienced professionals can create an HR strategy that is closely integrated with your business while delivering high-value talent and HR services.


Faster and better services

Outsourcing helps in making a company’s services better with high-quality deliverables and decreasing the lead time in production. Thus, business leaders can be faster in getting their ideas converted into products. Moreover, it will become easier to deliver the value-added propositions which result in greater customer satisfaction.


While the above-mentioned benefits may vary from company to company, the fruits of labor are visible among some of the world-class MNCs where outsourcing has become a core component of day-to-day business strategies. After reading this blog, if you are convinced of hiring an outsourcing partner for your company, then the solution is in front of you. Universal eSolutions has been a trustworthy outsourcing company for a variety of corporates around the world. With immense experience in this field, we can help you with customized services that will perfectly cater to your needs. Universal eSolutions is offering high-quality and comprehensive BPO services that focus on enabling our clients to perform high and meet their business goals.  We have unparalleled specialist skills and scale of resources which helps us bring new ideas, technologies, and leading practices — to align with changing business needs.

SMO-Social Media Optimization

  • Want traffic on your site?
  • Want to grow your business?
  • Want your website tagged and bookmarked?

Social Media Optimization (SMO) : Helps you to target the market in a way that no other strategy can. It is  a process to promote your website through the social media.

Follow these simple instructions and achieve the unachievable. The first thing to remember is that the reason why you made the website in the first place. Your goal.

  • User Friendly: when we develop a website for users we usually tend to forget that the outline of the site should be user friendly. In the rat race to make a good website we forget that we would cater to different people who would visit the site looking for their services or products. The content on the page should be easy to read and the icons should also be simple and easy to access.
  • Tag: Make sure to tag pages first on popular social bookmarking sites than only on the homepage.
  • Content Journey: Audio, video, pdf files, data files, zip files etc; such files are portable files which should be submitted to their respective relevant websites that will surely help the content travel faster and farther.
  • Consistent Content : According to Google barometer it is mostly seen that a website that updates it’s content on a regular basis gets more users and gets in the top listing ranks of Google.
  • Updated Profile : The key to success in SMO is to update your profile info on all the platforms available The search engines have a tendency to favor profiles that have complete information. It is surely a more cohesive experience for the users.
  • logo : Make sure you choose your logo wisely. Big companies spend loads of money to design their company logos. Surely there is some logic to it. The logo signifies the product, values of the company and surely it holds great value in the eyes of the user too.
  • Exposure : The key to get exposure on social media is to use proper keywords that play a strong role in maximizing your social media coverage. Google works on the keyword searches so if you use it sensibly you would get the desired results.
  • Testimonial : The words spoken by someone who has been a part of your journey and is happy with the rendezvous, acts as a word of mouth publicity. In today’s world where people like to hear from the customer’s who have already used the services and there experience with it, before they themselves jump into a deal with the company. A web page should have a link to see the testimonials of current or previous users.

Way to go : Put in efforts and it will show. If you are persistent you will get it and if you are consistent you will keep it. Make sure your data , blogs, articles on the site is up to date and you keep posting new write-ups frequently. Go for it